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Best of the Web: March 2014

Association Adviser

Association Leadership (Texas Society of Association Executives). Visit Us at These Important Industry Events. March 25-27, 2014. May 19-21, 2014. Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report.

Idaho 60
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Best of the Web: April 2014

Association Adviser

Association Leadership. Visit Us at These Important Industry Events. May 19-21, 2014. Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. May 28-31, 2014. June 17-18, 2014. Multifamily Exchange Event.

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4 Email Copywriting Tips for Associations

MemberClicks

In fact, according to the 2014 Science of Email Marketing Report , having just first name personalization increases your click-through rate from about 5.8 Some other ways to make your email copy more personal include: Signing your emails off with a name from your association leadership team. Inviting them to register for an event.

Tips 92
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The makings of marketing mavens

Aaron Wolowiec

The 2014 State of Digital Marketing in Associations benchmarking study was administered mid-October through mid-November, with membership associations holding the largest response rate. E-mail, event and content marketing are the top ranked tactics in terms of effectiveness. And all staff should operate with key messages in mind.

Marketing 100
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CXPA Elevates the Customer Experience with Community

Higher Logic

CXPA and Higher Logic launched the CXPA Community on May 13, 2014. After the CXPA Community launched in 2014, CXPA continued to use another vendor for its corporate website. The mentoring module from Higher Logic was a good solution that wouldn’t burden staff time – it was an easy sell for the leadership team. "My

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Turn Your Social Media Goals Upside Down

Association Adviser

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. Think of your members as belonging to a tribe, with your leadership as the elders. View association members as belonging to a tribe, with association leadership as its elders. percent agree).”

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Using Online Community to Increase Member Retention

Mizz Information

Build it and they will come is a myth; you need a dedicated community manager to tie community into the rest of your association’s offerings—communication vehicles, marketing, events, etc. Leadership buy-in is essential. Both executive staff buy-in and volunteer leader support are essential to the success of your online community.

Cost 40