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4 Email Copywriting Tips for Associations

MemberClicks

In fact, according to the 2014 Science of Email Marketing Report , having just first name personalization increases your click-through rate from about 5.8 Inviting them to register for an event. New board member announcements. Any other information you need your members to see. Names, dates, prices, etc. Now don’t panic.

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Public Social Network or Private Online Community? 11 Tips to Guide Your Decision

Higher Logic

But if you’re an organization where customer or member engagement is high priority, retention is a major KPI, and your customers and members need the support of the organization and one another to succeed in their jobs, you’d get much more value out of a platform meant for online community.

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Social Media Roundup: Thinking About Tiered Membership

Associations Now

— Amanda Kaiser (@SmoothThePath) February 12, 2014. There are levels to this: There’s no problem with having membership rates that vary depending on what your members request. — Ungerboeck Software (@ungerboeck) February 12, 2014. How do you keep members interested, anyway? Motives to Membership.

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CXPA Elevates the Customer Experience with Community

Higher Logic

There were capabilities for discussion forums and webinars, but the user experience was suboptimal and the discussions were not easy for members to use. Before researching alternative community and website design options, CXPA started an Expert Panel to increase member engagement. CXPA community blogs.

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Turn Your Social Media Goals Upside Down

Association Adviser

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. percent agree); member recruitment (10.8

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Using Online Community to Increase Member Retention

Mizz Information

Suppose you''re not obsessed with online communities like I am--you might wonder how online community can help increase member retention. To me, it''s just a given--retention is about keeping members engaged with both the association and other members. Online community is about more than conversation.

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