Higher Logic

JANUARY 29, 2019

It's difficult not to get discouraged by such speculation when your member engagement is so critical to the success of your association as a whole. Member engagement isn’t an easy, snap-your-fingers kind of thing, but when you have an engaged member base, the work is totally worth it. Most important?

Member Engagement 257

Member Engagement Strategy Tools Content 257

YourMembership

AUGUST 7, 2014

I’ve got nothing against new member packets. They were great sources of revenue for… the printing company. We recently held a webinar called Flipping the Membership Equation: Thinking Different About Member Retention and Recruitment. The program is centered on offering a limited free trail membership through 2014.

Member Engagement 150

Member Engagement Nashville Software Recruiting 150

Reid All About it

OCTOBER 6, 2023

Based on conversations with young members, former members, and never-members from multiple industries, Michelle Maher of Highland describes why young professionals are engaging digital channels instead of associations and the unique value they seek from associations. Next gen membership #2. Association staff retention.

Revenue 256

Revenue Certificate Tools Innovation 256

MemberClicks

OCTOBER 27, 2023

Video marketing for associations is more important than ever, impacting your association’s rankability and having a direct impact on member recruitment, member engagement, lead generation, revenue, and more. Since 2014, Google has been including video in search engine result pages. Currently, 137.4K

Video 52

Video Marketing Recruiting Recruitment 52

YourMembership

OCTOBER 2, 2014

In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. In June, we highlighted that LinkedIn was moving fast towards their goal , yet niche job boards remained highly effective and extremely popular with recruiters. We believe in the power of an association job board.

Social Media 150

Social Media Revenue Recruiting Recruitment 150

YourMembership

OCTOBER 16, 2014

Having a presence on LinkedIn or Facebook is not in itself bad, especially if your goal is to improve engagement and strengthen your search engine optimization by driving members (and prospects) to your association’s website. This accounts for around 20% of LinkedIn’s total revenue.

Social Media 150

Social Media California Class Revenue 150

Potomac Core

MARCH 7, 2016

For example, through survey research in 2014, the Global Cold Chain Alliance identified key business outcomes that matter most to its members. Helping the industry reduce regulatory compliance costs and grow revenues were high priorities. Member Call to Action.

Strategy 100

Strategy DC eBook United States 100