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Association Brain Food: 10.6.23

Reid All About it

The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED. GrowthZone explains how to improve morale and reduce employee turnover by providing a more enjoyable, rewarding, and humane work experience. Association staff retention. Bring all your personalization questions.

Revenue 256
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No more masses for association marketers

Aaron Wolowiec

According to the report, email volume rose nearly 12 percent from 2014. We’ll delve into the findings shortly, but first, Informz points out marketing automation technology has transformed the way associations communicate. For example, it allows senders to more easily segment audiences, allowing for topical, personalized responses.

Marketing 140
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No more masses for association marketers

Aaron Wolowiec

According to the report, email volume rose nearly 12 percent from 2014. We’ll delve into the findings shortly, but first, Informz points out marketing automation technology has transformed the way associations communicate. For example, it allows senders to more easily segment audiences, allowing for topical, personalized responses.

Marketing 140
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Social Media Roundup: Customization in the Age of Limited Resources

Associations Now

Members want more options, but there’s only one of you. Customized member experiences would be awesome, right? — MultiView Partners (@MV_Partners) July 21, 2014. — Ray van Hilst (@RvanHilst) July 21, 2014. — Ray van Hilst (@RvanHilst) July 21, 2014. What do you do? Sure would.

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Living in the Golden Age of Disruption

YourMembership

I’ll paraphrase here: if you can’t match the same type of programs or services being brought to market by these cutting edge disruptors, you had better design and deliver an over-the-top member experience to remain relevant to your members and prospective members alike. It is simply no longer possible to stand pat.

Austin 150