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Wednesday Buzz: Breaking the Glass Ceiling With Mentorships

Associations Now

— Gayathri Kher (@gatsrulz) December 16, 2015. A CEO can work wonders for your conference , as event planning expert Dave Lutz explains in his latest post for Velvet Chainsaw’s blog. The year’s winding down , which means it’s time to look back on some of the biggest developments in marketing technology.

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Conference Investors Crave Strategic Sponsorships: Will You Satisfy Them?

Velvet Chainsaw

Sponsorships that will help them move the needle with their target market. A Closer Look at Sponsorship Trends IEG leads the way in analyzing the sponsorship market. Here are a few highlights from their The State of Association Sponsorship survey, exploring how associations market and sell sponsorships: Increased Sponsorship Revenues.

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Friday Buzz: Experiential Learning vs. Traditional Meetings

Associations Now

Many event pros agree that educating and engaging attendees at a conference is crucial. In his new event planning guide, The Power of Participation , Segar argues the best conferences are those that are participation-driven as opposed to a more traditional lecture style. Entrepreneur has 15 tips to get you started.

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Friday Buzz: Meet Meerkat’s Twitter-Backed Competitor

Associations Now

The real-time streaming service Meerkat hasn’t been on the market for a full month yet, but Twitter has a competitor, Periscope, which could prove equally as interesting. — Steven James (@bigmoth) March 27, 2015. Also: The value of empathy in conference design. Talking Empathy. “This is where design empathy blossoms.”

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Wednesday Buzz: Resurrecting One of Bowling’s Biggest Events

Associations Now

The two groups have agreed to help fund the event between 2015 and 2017, with each group offering $100,000 per year for the event, which costs $500,000 to put on annually. If you’d like your event to be on that list, event planner Liz King, writing at Cvent’s Event Planning blog , has a few ideas.

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A Peek Behind the Curtain: How CES Pulls Off That Giant Tradeshow

Associations Now

As it gets underway this week in Sin City, the International Consumer Electronics Show offers lessons in event planning that can inspire innovation in association tradeshows of all kinds—even if they don’t feature the latest cool gizmos.

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Meetings Forecast: The Future is Bright

Associations Now

Two reasons for the increased optimism: Budgets and the number of meeting and events planned for the remainder of this year and the first quarter of 2014 are expected to grow. These results tell an interesting story; one that is borne out by experience and the feedback we hear from the market every day.