Remove 2015 Remove Member Engagement Remove Membership Management Remove Strategy
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Ringing the Bell for Member Engagement

YourMembership

Like so many annual meetings the underlying theme was change – what has changed since we last met, what is about to change, and what are things that will be driving change as we move through the remainder of 2015 and beyond. Member engagement played a big role in the content that was presented in the meeting’s sessions.

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Are You Taking a “Backwards” Approach to Member Engagement?

YourMembership

It’s really what associations have been “about” for as long as they have existed, according to Leading Engagement from the Outside in: Become an Indispensable Partner in Your Members’ Success , a new whitepaper co-authored by Anna Caraveli, Ph.D Anna and Elizabeth identified three areas to consider: Focus on Member Outcomes.

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Where Does Your Association Stand on Stakeholder Development?

YourMembership

This week I received an email from noted thought leader and speaker, Jeff De Cagna, FASAE, sharing his thoughts on my most recent blog post on member engagement. In it Jeff pushes back on the traditional practices of member engagement and suggests an alternative strategy that he has labeled “stakeholder development.”.

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Observations from the Launch Pad

YourMembership

Petersburg for Xperience 2015 , YM’s annual customer conference (you can view a recap video on our home page ). JP took a look at the past six months focusing on YM’s acquisitions of Job Target’s Career Center Division and Learning Management System provider, Digital Ignite. What I saw there (at Xperience 2015) is impressive.

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The Decision to Renew – What are You Doing to Make it an Easy Choice?

YourMembership

But that doesn’t mean they are not a useful component of your overall engagement strategy. So I contacted Ben Martin, CAE, Chief Engagement Office for Online Community Results and get his take on social networking, online communities and driving member engagement with this technology.

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2014 is done. Bring on the New Year!

YourMembership

So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. The past couple months we’ve been talking a lot about strategies, and in particular, the need for associations to develop strategies around important areas of interest like online communities and job boards.

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Great News – America’s Hiring and Associations have a Reason to Celebrate

YourMembership

This good news was echoed in the Manpower Employment Outlook Survey for Q1 2015 where 18,000 US employers reported a positive Net Employment Outlook, and almost 20% anticipated an increase in their staff levels during Q1 2015. “As The ongoing race to identify and recruit qualified talent will only increase as we move into 2015.