Give ‘Em Options: Lessons From a Kid-Targeted Membership Startup
Associations Now
JUNE 22, 2017
Currently, the startup is available in and around New York City, with plans to expand to Boston, Chicago, Los Angeles, San Francisco, and Washington, DC. Since the January 2016 launch, more than 20,000 families have tried the NYC service, which has 3,000-plus subscribers and a growth rate of between 20 and 30 percent. .
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