Association Adviser

JANUARY 20, 2017

Kelly Clark, Naylor Association Solutions. Have you resolved to network better in 2017? Why not throw a simple open house and invite all members and professional contacts to reconnect for 2017? Hold a webinar that introduces newcomers to your association or business. Hold an open house. Most people like parties.

Florida 76

Florida Library Certificate Tools 76

WBT Systems

MAY 9, 2017

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Revenue 230

Revenue Certificate Learning Management System Course 230

.orgSource

MARCH 6, 2023

ENA’s culture journey brought the group from a score of minus one in 2017 to a score of 40.5 Associations revolve around relationships, but the shape of those connections has changed. The association value proposition should be revised to meet the moment. Today trust bleeds into everything.

Leadership 88

Leadership Wisconsin Arlington Strategy 88

Association Adviser

AUGUST 20, 2018

Associations are shifting their focus to students: The percentage that report customizing member communications for this cohort increased by 14 percentage points (23 percent to 37 percent) from 2017 to 2018. Nearly half of survey respondents recognize they need help identifying the ideal member communication frequency.

Communications 60

Communications Newsletter Survey Report 60

Velvet Chainsaw

APRIL 12, 2017

When Velvet Chainsaw Consulting conducted speaker research with 120 associations with research and consulting company Tagoras Inc. Associations value member input. This will deliver improved marketing value, increase relevance, and chunk the process for both staff and volunteers. Tighten the timeline. Avoid spin.

Process 74

Process How To Proposal Review 74