2017 Certificate Marketing Recruitment 
WBT Systems
JULY 24, 2018
Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).
Membership Marketing
JULY 13, 2018
The tenth anniversary edition of MGI’s Membership Marketing Benchmarking Report is now available to download. The theme of this year’s edition highlights the evolution in how associations go to market as they seek to recruit and retain members and how remarkably associations have adapted to changes to remain strong and vibrant.
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Reid All About it
JUNE 25, 2021
Amanda Milligan, Content Marketing Institute ). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin.
Reid All About it
JANUARY 13, 2017
It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. The council manages leadership recruitment, candidate evaluation, and nominations.
Reid All About it
JANUARY 13, 2017
It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. The council manages leadership recruitment, candidate evaluation, and nominations.
Reid All About it
NOVEMBER 24, 2017
I imagine your members (and others in your community) would keep coming back for more education if they were progressing along a learning pathway with a digital badge or certification as the prize at the end. Tue 11/28 at 12 p.m.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap). Location: Columbia MD.
Associations Now
JUNE 28, 2017
Preliminary findings from this year’s Marketing General Membership Benchmarking Report indicate that membership growth is holding its own amid a whirl of challenging external forces. Where people are engaging now when it comes to membership is on social networks, through online webinars, certifications, and young professional groups.
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