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#Teamexaqueo’s Top 10 Employer Brand Insights of 2017

Smooth The Path

As 2017 comes to a close, we want to reflect on the content we’ve shared this year to help you achieve your employer brand goals. EXAQUEO'S "HOW TO" SERIES: HOW TO BUILD AN IMPACTFUL MARKETING PARTNERSHIP Building bridges with marketing is advantageous, here are some simple and powerful ways to start building.

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SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. SNMMI invested in strategic services for marketing automation with Higher Logic in 2017 to develop a lapsed member campaign to support their goals.

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150
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2017 Membership Marketing Benchmarking Report Invitation

Membership Marketing

The questionnaire for the 2017 Membership Marketing Benchmarking Report is now open and I want to invite you to participate in the research this year. To thank you for your participation in this best practices research project, MGI will send you a printed copy of the full 2017 Membership Marketing Benchmarking Report.

Report 40
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Membership Marketing: Ten Year Retrospective

Membership Marketing

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. The channels that associations use for membership recruitment and engagement show the most significant change. Payment options have become more sophisticated and automated.

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The 2018 Membership Marketing Benchmarking Report

Membership Marketing

The tenth anniversary edition of MGI’s Membership Marketing Benchmarking Report is now available to download. The theme of this year’s edition highlights the evolution in how associations go to market as they seek to recruit and retain members and how remarkably associations have adapted to changes to remain strong and vibrant.

Report 60
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Higher Logic Acquires Informz and Real Magnet

Higher Logic

We can’t believe how eventful 2017 has been for Higher Logic. For those who aren’t familiar with them, both are marketing automation software companies who have clients in the association and B2B enterprise markets. And the news doesn’t stop there - we have acquired Informz and Real Magnet!