Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. The channels that associations use for membership recruitment and engagement show the most significant change. Payment options have become more sophisticated and automated.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

Associations Now

JANUARY 13, 2017

Your association’s annual meeting is likely your biggest event of the year, but are you leveraging it to recruit new members? Terry Ibele at Wild Apricot reports on one association that was able to quadruple its membership numbers within five years thanks to several smart recruitment tactics at its annual meetings. Keep Your Content.

Recruiting 40

Recruiting Recruitment How To Social Media 40

Higher Logic

OCTOBER 16, 2017

We can’t believe how eventful 2017 has been for Higher Logic. For those who aren’t familiar with them, both are marketing automation software companies who have clients in the association and B2B enterprise markets. And the news doesn’t stop there - we have acquired Informz and Real Magnet!

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Press Release Recruiting Recruitment Software 187

Membership Marketing

JULY 13, 2018

The tenth anniversary edition of MGI’s Membership Marketing Benchmarking Report is now available to download. The theme of this year’s edition highlights the evolution in how associations go to market as they seek to recruit and retain members and how remarkably associations have adapted to changes to remain strong and vibrant.

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Report Marketing Recruiting Recruitment 60

Reid All About it

MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. The Canadian Anti-Spam Law: Are You Compliant in 2017? Webinar Benchmarks Report 2017. Have no fear.

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DC Washington America eBook 150

Associations Now

DECEMBER 15, 2016

Given today’s shifting workplace and how technology is disrupting jobs and labor markets, the need for employers to successfully attract and retain the best employees has never been greater,” said Laura Sejen, managing director of talent and rewards at Willis Towers Watson, in a press release. Mission-minded recruits.

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How To Recruiting Recruitment Press Release 40

Reid All About it

OCTOBER 27, 2017

Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Recruit and Retain Millennial Members. Hear about strategies and tactics for not only understanding and recruiting millennials but also for retaining individuals in this age group as members. Digital Marketing: Research.

LMS 150

LMS millennials Blended Learning System 150

Reid All About it

NOVEMBER 24, 2017

Tue 11/28 at 12 p.m.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap). Hear about practical steps every organization can take to support marketing efforts with video. Presenters: Sig VanDamme, Membership Software Evangelist, and Peggy Smith, Product Marketing Manager, Community Brands.

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Chicago Recruiting Recruitment Video 150

Membership Marketing

SEPTEMBER 29, 2017

So here is a webinar where you can voice the questions that are impacting your membership like: · How is digital marketing being used to get and keep members? · What is the appropriate budget to spend on membership recruitment? · What data analytics tools can be used in membership marketing? How do you overcome email fatigue?

Marketing 40

Marketing Recruiting Recruitment Tools 40

Potomac Core

JANUARY 4, 2017

in the third quarter of 2016 growth forecasts for 2017 remain mixed. What is becoming increasingly more clear is how Associations can accelerate their business impact for their members in 2017. Even though the U.S. economy grew at a brisk 3.5% Policy Priorities Mirror Industry Outcomes. Expanding Advocacy Impact.

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Cost Member Engagement Recruiting Recruitment 132

Reid All About it

JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Event Tech Tribe Unite 2017 (New York). 2017 Key Performance Benchmarks: Email vs. Automation. Event Tech Tribe Unite 2017 (Washington DC). Tue 6/6 at 1:30 p.m. media research, Cision.

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Raleigh Chicago DC Washington 150

Reid All About it

JANUARY 20, 2017

Inquiring minds want to know: where’s association management software heading in 2017? Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Leslie Katz, director, brand marketing, ASHA.

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LMS Arlington Content Review 150

Reid All About it

DECEMBER 16, 2016

Mon 12/19 at 2 p.m* – Countdown to 2017: Tips for Member Retention into the New Year. Then, as the market crystallizes, technology moves from the “Slope of Enlightenment” to the “Plateau of Productivity.” What Does 2017 Hold for Chapters? If I find out about webinars for the week of January 2, I’ll be back on December 30.

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Project Technology Conference Recruiting 150

Reid All About it

JANUARY 20, 2017

Inquiring minds want to know: where’s association management software heading in 2017? Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Leslie Katz, director, brand marketing, ASHA.

LMS 150

LMS Software Arlington Cost 150

Associations Now

MARCH 10, 2017

PNP Staffing Group’s “2017 Association Salaries, Staffing & Trends Report” reveals some common threads among associations, including organizational priorities and the effects of more millennials in the workplace. As for 2017, 40 percent said they plan to add staff, mostly for membership services and education programs.

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Survey millennials Recruiting Recruitment 59

Fonteva

MARCH 19, 2020

When associations thrive, they see boosts in member recruitment and improved retention rates. Discover opportunities to recruit new members. This is the first email marketing design trend on this list. Discover opportunities to recruit new members. Recognize which recruiting tactics are most successful.

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Tips Recruiting Recruitment Tampa 52

Reid All About it

DECEMBER 16, 2016

Mon 12/19 at 2 p.m* – Countdown to 2017: Tips for Member Retention into the New Year. Then, as the market crystallizes, technology moves from the “Slope of Enlightenment” to the “Plateau of Productivity.” What Does 2017 Hold for Chapters? If I find out about webinars for the week of January 2, I’ll be back on December 30.

Project 150

Project Technology Conference Recruiting 150

Associations Now

JANUARY 4, 2017

You don’t need a crystal ball to see what the future may hold for membership recruitment and retention in your association. Here are a few strategies that membership pros have used to prepare for 2017. That’s why I talked to a few association membership experts to see what strategies they are using to forecast their 2017 numbers.

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Recruiting Recruitment Review Industry 75

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

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Survey Newsletter Price Technology 195

Reid All About it

NOVEMBER 10, 2017

I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. Mon 11/13 at 2 p.m.* – What You Need to Know to Attract & Engage Young Members (Membership Growth Online Summit 2017). As 2017 draws to a close, let’s share what went right this year. 10 CAE credits.

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DC Washington Tools Education 150

Associations Now

AUGUST 30, 2017

The latest edition of Nonprofit HR’s Nonprofit Employment Practices Survey finds that many nonprofits don’t have formal strategies for hiring or retaining employees—and in a strong job market, that puts them at risk of for-profit poaching. Notably, layoffs do not appear to be on the agenda for many organizations.

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Survey Recruiting Recruitment Report 73

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. . – #RealTalk Dialogue Series | State of Crisis: Leveraging Meetings for Transgender Justice. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Quick hits.

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LMS Revenue Tips America 361

Associations Now

JUNE 12, 2017

How to engage and recruit new graduates to your association. The class of 2017 has collected its hard-earned diplomas and is ready to head into the workforce. Now is a great time for your association to engage with and possibly recruit these new college graduates. — MICEFX.COM (@micefxsolutions) June 12, 2017.

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Recruiting Recruitment Class millennials 50

Reid All About it

MARCH 10, 2017

Marketing Automation (Tyson’s Corner VA). Join the first session of #CAEvolve with a Lunch & Learn about membership development, use of technology, and marketing automation. As the marketing landscape evolves, publishers have an opportunity to capture marketers’ focus on brand content. Tue 3/14 at 11:30 a.m.

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Raleigh DC Washington Content 150

Potomac Core

OCTOBER 30, 2018

Offerings that reflect the Industry approach includes advocacy, Industry promotion, consumer boat shows, market research, and a trade show. In October of 2017, the Board of Directors, the Executive Committee, a Board Task Force, and members of the Staff Leadership team launched their Strategic Industry Business Planning process.

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Industry Analysis Committee Team 164

Associations Now

JUNE 28, 2017

Preliminary findings from this year’s Marketing General Membership Benchmarking Report indicate that membership growth is holding its own amid a whirl of challenging external forces. The report indicates that associations are getting savvier about digital marketing techniques. How are you performing in 2017?

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Certificate Survey Recruiting Recruitment 59

Associations Now

FEBRUARY 6, 2020

The concept of digital onboarding, which involves using technology to both recruit and bring a worker onboard, has gained attention in areas such as retail, where the approach can help save time and build a more efficient workflow. Horror of horrors, you might have had to use a fax machine. Why It Matters.

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Strategy Process Recruiting Recruitment 60

Associations Now

MAY 26, 2017

2017 #smsfassoc National Conference wrap-up video. — SMSF Association (@SMSFassoc) February 20, 2017. Another perk of all of these efforts: They serve as prime marketing tools for recruiting new attendees to your next conference. Thank you for a great conference! See you next year in Sydney.

Conference 82

Conference Library Video Content 82

Associations Now

APRIL 7, 2017

Are private job boards hindering your ability to recruit millennials? Many associations are struggling with millennial recruitment, so they need to use every tool in their arsenals to connect with young prospects and showcase their value. — Scott Springer (@SpringerScott) April 7, 2017. ” Big TECH News.

millennials 40

millennials Recruiting Recruitment Social Media 40

Association Adviser

MARCH 27, 2019

Other associations focus on recruiting future members through communication that speaks to students at local universities and high schools. In our study, communication customization for students increased by 14 percent compared to 2017, for a total of 51 percent of associations who said they customize communication for students.

Communications 62

Communications Certificate Recruiting Recruitment 62

Reid All About it

JULY 28, 2017

Learn how to become an influencer and engage your biggest influencers as a recruitment tool. With marketing being more metric-driven than ever before, the importance of understanding how your organization measures up has escalated. *All times are Eastern Daylight Time unless otherwise noted. Wed 8/2 at 12 p.m. Lunch provided.

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Chicago Washington DC Social Media 150

Association Adviser

OCTOBER 25, 2017

Two out of five respondents (41 percent) to the 2017 Association Communications Benchmarking Survey feel their inability to generate non-dues revenue from communications is a significant challenge. Read more about issues associations face when it comes to earning non-dues revenue in our 2017 Association Communications Benchmarking Study.

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Revenue Course Survey Communications 62

Reid All About it

FEBRUARY 17, 2017

Need a fresh approach to association growth in 2017? Top Trends in Experiential Marketing for 2017. Find out how to identify and select easy-to-use tools that can help with event planning, content management, analytics, website management, marketing, scheduling and more. Host: KiKi L’Italien, founder, Amplified Growth.

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Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

Need a fresh approach to association growth in 2017? Top Trends in Experiential Marketing for 2017. Find out how to identify and select easy-to-use tools that can help with event planning, content management, analytics, website management, marketing, scheduling and more. Host: KiKi L’Italien, founder, Amplified Growth.

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Charlotte DC Washington Newsletter 150

Membership Marketing

MAY 10, 2017

The theme of the recently released book, Marketing 4.0, proposes that “The role of marketers is to guide customers throughout their journey from awareness and ultimately to advocacy.” For associations the key is to invest and continue to focus on recruiting and retaining members. retail sales.”

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Revenue Proposal Recruiting Recruitment 40

Associations Now

JUNE 8, 2017

An executive must have a variety of hard skills, including a deep knowledge of his or her field, the ins and outs of organizational management, and an understanding of disciplines like marketing, fundraising, and more. — billhighway (@billhighway) June 7, 2017. What’s your employee-recruitment secret weapon?

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Recruiting Recruitment Process Revenue 43

Association Advocacy Chick

SEPTEMBER 30, 2014

In August, ASAE introduced the 2015-2017 Diversity and Inclusion Strategic Plan as well as new policies on religious diversity and accessibility. Growing recruitment, retention and equity of multicultural groups in at all levels – in hiring, membership, and boards. Focus on Recruitment. Develop a plan. Measure Retention.

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Committee Class Review Recruiting 70