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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. E-learning programs can definitely help associations solve some of the challenges described in these two reports. It’s human nature—the ego at work. Email marketing.

Survey 150
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As Demographics Shift, Refocus on Who’s a Member

Associations Now

In 2017, we lost 132 members; 128 [were] due to death.”. So ATHS took a hard look at some fundamental definitions. The new strategy has already helped recruit new members and reorient ATHS for the future. We need to do a better job to recruit women and also reach across the aisle to partner groups.”. Gration says.

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Report: Remote Work Growing in Prominence

Associations Now

one factor that might be helping that cause could be the increasingly fluid definition of what represents a workplace. According to “ 2017 State of Telecommuting in the U.S. Employees who telecommute tend to be older and better educated than the part of the workforce that heads to the office.

Report 62
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Steal This Idea!

Association Adviser

We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e., Just about every association we know of is struggling to recruit younger members. Elizabeth Engel, Spark Consulting.

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Steal This Idea!

Association Adviser

We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e., Just about every association we know of is struggling to recruit younger members. Elizabeth Engel, Spark Consulting.

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How to Start or Grow Your Online Career Center

Association Adviser

“We created a director of career management (Redmond) to be in charge of the portal, as well as hired a full-time sales manager, Eli McLean, ASHA’s associate director, to revamp our job posting pricing structure to better serve our career vendors recruitment advertising sales. ASHA experienced success on the employer/recruiter side as well.

How To 75