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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI). The state of association membership.

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Striving for Success: Streamlined Processes

GrowthZone

We hope you will learn from these user stories and how you can grow member value, increase productivity, and boost revenue while using GrowthZone’s software solutions. Processing reports and billing is easy and a time saver which equals money saved. Reports are easy to produce and accurate.

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Tuesday Buzz: The Evolution of Membership-Driven News Outlets

Associations Now

A decline in subscribers and print ad dollars resulted in sharp drops in revenue, and online advertising isn’t making up for it. Benefits such as discounts to local restaurants take a lot of effort to manage but provide little payoff. “They aren’t talking about perks, but about community, our work and reporting,” he said.

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Increase Your Membership ROI – Return on Involvement

Association Adviser

Preliminary findings were released this week from the 2017 Membership Marketing Benchmarking Report , which will be released later this summer at ASAE’s Annual Meeting & Exposition in Toronto. Do you know if your association offers discount programs that could save your organization money? I think you get the point.

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