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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI). The state of association membership.

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Conference Circuit: So, You Think You Can Type?

Associations Now

The National Court Reporters Association’s 2017 Convention & Expo begins next week in Las Vegas. Organization: National Court Reporters Association. Conference: 2017 NCRA Convention & Expo. Those sponsorship dollars help discount student registration to $105, compared to $595 for other attendees.

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Membership 101: Effective Renewal Cycles

Spark Consulting

The annual Marketing General Membership Marketing Benchmarking Report for 2017 lists an average renewal rate of 77% in professional societies and 88% in trade associations. “I waited to renew last year, and they offered me (extra months, a gift, a discount). What’s a good retention percentage?

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Why you can’t trust your website analytics: Part Two

Association Success

Part one of this report revealed how tools such as Google Analytics are not accurate. It is not just Google Analytics data that are being under reported. These mirror the findings from PageFair’s 2017 report into ad blocker usage. Purchases made with member discounts. Affected tools and data. Enquiries received.

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Monday Buzz: Airbnb Competition Heats Up

Associations Now

WSJ reports that while the private accommodation market is only one-fifth the size of the U.S. Small hotels are trying to entice millennial customers by offering significantly discounted rates through the e-retailer Boxed.com, reports the New York Post. — Association Adviser (@AssocAdviser) July 24, 2017.

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Will We Soon Get Relief From Cramped Airline Seats?

Associations Now

There’s some good news and some bad news to report about that situation. The move comes after a years-long slog that has seen the space between rows shrink below 30 inches (particularly on discount airlines), a decrease of nearly half a foot. In 2017 alone, airlines invested an estimated $19.9 This writer meekly raises hand.)

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Montana Broadcasters Launch Suicide-Prevention Campaign

Associations Now

“Suicide in Montana touches just about everybody,” and members “report on it as newspeople” but also have personal connections to suicide, he said. The campaign is run through the association’s Non-Commercial Sustaining Announcement Program, which allows nonprofit organizations and state agencies to buy ads at discounted rates.

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