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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI). The state of association membership.

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Membership 101: Effective Renewal Cycles

Spark Consulting

And frankly, if you’re not a vital partner in your members’ success, it’s going to be very difficult to convince them otherwise in a series of communications, no matter how persistent and persuasive your messaging or attractive your graphics. Paying up for another year is just the final step.

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Striving for Success: Streamlined Processes

GrowthZone

Processing reports and billing is easy and a time saver which equals money saved. We use the communication function in ChamberMaster all the time. We use the communication function in ChamberMaster all the time. Also, the reports are tools that give us information to use when planning for the future.

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Monday Buzz: Airbnb Competition Heats Up

Associations Now

Also: How to craft a more focused communications strategy. WSJ reports that while the private accommodation market is only one-fifth the size of the U.S. Small hotels are trying to entice millennial customers by offering significantly discounted rates through the e-retailer Boxed.com, reports the New York Post.

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Friday Buzz: When Email Goes Wrong

Associations Now

Another association once sent an email with an incorrect discount code. MBA,CMP,DES (@blalockt) May 5, 2017. Kivi’s Nonprofit Communications Blog goes in depth on sustainability planning for nonprofits. When it discovered the error, it corrected the issue by creating a new code on its end to match the one the members received.

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Tuesday Buzz: The Evolution of Membership-Driven News Outlets

Associations Now

. “People who work on membership efforts within news frequently tell us that they need better systems for identifying which audience members they might engage with for best returns, as well as for testing and tracking communications to different audience segments,” explains research director Emily Goligoski.

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Increase Your Membership ROI – Return on Involvement

Association Adviser

Preliminary findings were released this week from the 2017 Membership Marketing Benchmarking Report , which will be released later this summer at ASAE’s Annual Meeting & Exposition in Toronto. Do you know if your association offers discount programs that could save your organization money? I think you get the point.

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