Association Adviser

MARCH 27, 2019

Associations may say they don’t play favorites with members, but results from our 2018 Association Communications Benchmarking Study prove otherwise. Why customize member communication for certain groups over others? Fifty-six percent of respondents to our study reported customizing new member communication.

Communications 63

Communications Certificate Recruiting Recruitment 63

Associations Now

JUNE 2, 2019

Which makes communicating your ideas even more critical. We write a lot here about how CEOs and volunteer leaders can kick off their relationship in a positive way ; my colleague Tim Ebner reported earlier this year about how a number of first-time association CEOs launched their tenures by building close relationships with their boards.

Communications 83

Communications Video Leadership Team 83

Association Adviser

DECEMBER 20, 2017

This month we asked our readers what technology has made the biggest difference for your organization in 2017. The results: What technology has made the biggest difference for your organization in 2017? We asked this same question at the end of 2015. We’ll continue to monitor this topic throughout 2018. The post Did You Know?

Tools 60

Tools Certificate Technology Video 60

Association Adviser

DECEMBER 11, 2018

Every year, we ask association professionals who take our Association Communications Benchmarking Survey how much they value individual member communication channels. Every association is different, of course, and one way of communicating might work well for one association but not another. Let us know in the comments below!

Communications 63

Communications Social Media Newsletter Survey 63

Association Adviser

DECEMBER 20, 2017

This month we asked our readers what technology has made the biggest difference for your organization in 2017. The results: What technology has made the biggest difference for your organization in 2017? We asked this same question at the end of 2015. We’ll continue to monitor this topic throughout 2018.

Tools 60

Tools Certificate Technology Video 60

Association Adviser

AUGUST 20, 2018

The 2018 Association Communications Benchmarking Study results show the needs for a balanced approach to technology and tradition as association communicators strive to keep members’ attention. Communicating member benefits effectively” fell back to the second most frequently cited communication challenge.

Communications 60

Communications Newsletter Survey Report 60

Association Adviser

JANUARY 25, 2019

These are just some of the questions that plague association leaders and communications experts when figuring out how to best interact with members – and encourage members to respond in kind. 1 in 2018, to be exact, according to the 2018 Association Communications Benchmarking Report. is a communication challenge.

Communications 62

Communications Social Media Newsletter Survey 62

Spark Consulting

DECEMBER 5, 2018

You have to pay attention to the response rate you get from each communication. Open rate matters, and per the INFORMZ 2017 Association Email Benchmarking Report , you should be looking for an open rate of around 35%. But how do you know? But click rate – that is, did people at least attempt to take your call to action?

Communications 170

Communications Resources Report Industry 170

Associations Now

MAY 6, 2019

Soon after the first reports of the add-on issues came to light—just after midnight Eastern time, on a Saturday— the company tweeted that it was aware of a problem and working on a fix. The report found that IT execs were hoping to sharply decrease the number of fires they put out.) — Firefox (@firefox) May 4, 2019.

Social Media 93

Social Media Communications Certificate Maine 93

Associations Now

MAY 9, 2017

According to a new report from the Trade Show News Network, the biggest benefit technology has brought to the conference business is data—specifically, the ability to apply it to event planning. Likewise, two-thirds named the ability to use event data to improve attendance marketing and communication.

Report 80

Report Survey Technology Event Planning 80

Associations Now

MAY 3, 2017

In a recent survey, the Nonprofit Research Collaborative found that the number of nonprofits reporting an increase in donations dipped slightly in 2016. The report shows relative consistency among different organization sizes, regions, and industry subsections, which NRC officials said was unusual in comments to The NonProfit Times.

Report 75

Report Survey Strategy Communications 75

.orgSource

OCTOBER 1, 2023

Drift Research Report) Businesses that adopt conversational marketing are 80% more likely to retain customers. Drift Research Report) 79% of consumers prefer live chat for quick communication. Drift Research Report) Pamper Members Last week, I described the steps involved in adding a chatbot/s to your platforms.

Las Vegas 100

Las Vegas Marketing Software Tools 100

Associations Now

MAY 31, 2023

The Virtual Association Network was formed in 2017 after its two cofounders, Kevin Helm, CAE, and David Westman, CAE, recognized the uniqueness of organizations that were 100 percent virtual. Culture and Communication Building community and culture were among the biggest challenges of remote work for respondents.

Survey 59

Survey Recruiting Recruitment Communications 59

Higher Logic

DECEMBER 7, 2017

The natural next step was to create a secure online community to streamline communication, build new engagement, and increase participation within affinity groups. After a few years, AACSB saw how well the affinity groups used the community platform and decided to open the community to all members, without filtering by affinity group.

Analysis 252

Analysis United States Member Engagement Strategy 252

Reid All About it

MARCH 17, 2017

Fisk, director of public and science communications, Soil Science Society of America. The Canadian Anti-Spam Law: Are You Compliant in 2017? On July 1st, 2017 the Private Right of Action provision of the Canadian Anti-Spam Law (CASL) takes effect. Webinar Benchmarks Report 2017. More info/register. Host: ASAE.

DC 150

DC Washington America eBook 150

WBT Systems

DECEMBER 13, 2016

Which association learning trends will still be important as we move forward into 2017? Associations are increasingly looking to social learning initiatives to help them connect with and develop an engaged community of members and learners. Looking Ahead to 2017. What will be the big association learning trends in 2017?

Learning Management System 150

Learning Management System LMS System Certificate 150

Association Alert

MARCH 31, 2023

Cook , 2023 WL 2127581 Not Reported in Pac Rptr (Wash 2/21/2023) Issue: Can some but not all of the members of an association vote to allow certain members out of the association? In December of 2017 the board of VGC held a special meeting to vote on the exit resolutions of Phases 3, 4, 9 and 14. The resolutions passed.

Washington 62

Washington Proposal Review Communications 62

Associations Now

JULY 1, 2019

A new report from Heinz Marketing and PAN Communications notes that even as content marketing programs mature, many organizations find issues like ROI and strategic integration hard to solidify. That’s a point that the 2019 Content Fitness Report [registration], from Heinz Marketing and PAN Communications, hits on.

Content 98

Content Marketing Report Tools 98

.orgSource

MARCH 20, 2023

In a July 2022 article , Accenture reported that 88 percent of executives thought their customers were changing faster than the company’s ability to keep pace. Back in 2017, a Wipro study found that one in five executives secretly believed that digital transformation initiatives in their companies were a waste of time.

Leadership 88

Leadership Process LMS Technology 88

WBT Systems

JULY 24, 2018

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI). The state of association membership.

Survey 150

Survey Marketing Certificate Education 150

.orgSource

FEBRUARY 27, 2023

Back in 2017, McKenzie reported that: “By 2030, 75 million to 375 million workers (3 to 14 percent of the global workforce) will need to switch occupational categories. Are communications skills strong across the organization? An AI whose vocabulary is limited to customer service platitudes doesn’t seem so threatening.

Team 88

Team millennials Innovation New York 88

Higher Logic

MAY 3, 2018

But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy. When a Gmail user clicks this "Unsubscribe" button, they’re automatically unsubscribed from all email communications from this sender, no questions asked.

Marketing 149

Marketing Communications Content Report 149

Potomac Core

FEBRUARY 28, 2018

The Outdoor Industry Association updates its estimate of the Outdoor Recreation Economy in 2017.On Department of Commerce’s Bureau of Economic Analysis ( BEA ) released a report showing that the outdoor recreation economy accounted for 2.0 On February 14, 2018, the U.S. percent or $373.7 billion of current-dollar GDP in 2016.

California 132

California Analysis DC Products 132

Reid All About it

JUNE 9, 2017

Tue 6/13 at 1 p.m.* – 2017 Membership Marketing Benchmarking Report. Find out about the latest association growth trends revealed in MGI’s 2017 membership marketing benchmarking survey. – How to Report Live from Nonprofit Conferences and Events. 1 CAE credit. Tue 6/13 at 1 p.m. More info/register.

DC 150

DC Marketing System Report 150

Potomac Core

MARCH 3, 2020

Once the process is complete, Associations regularly: Report to members on alignment with the metrics and KPIs that help them overcome uncertainty and succeed. Communicate Industry and Profession ROI. Foster and communicate solutions. Regularly and transparently communicate Industry solutions and growth opportunities.

DC 232

DC Arlington Virginia America 232

ISAE

DECEMBER 11, 2023

This doesn’t mean you have to pull reports every day but find a cadence that lets you see changes and trends in your sponsorship program. You’re regularly pulling reports. You can set parameters around the types of businesses you’re looking for and filter accordingly, create reports, and help illustrate the sponsorship’s impact.

Nebraska 52

Nebraska Revenue Software Education 52

Reid All About it

DECEMBER 1, 2017

s trends report. Less Talk, More Action: How to Turn your Communications Shortcomings into an Actionable Plan. Hear about the communication challenges facing associations, according to the 2017 Association Communications Benchmarking study, and recommendations to help you improve your communications program as you head into 2018.

North Carolina 158

North Carolina Chicago Washington DC 158

Association Success

NOVEMBER 28, 2019

But that’s exactly what a Microsoft outpost in Japan did as part of a summer experiment, complete with paid days off every Friday for five weeks in a row, and an internally produced report showed sales increased by 40 percent. . In another report, Business Insider rounded up some other examples, including: .

New York 97

New York Report Revenue Products 97

Associations Now

MARCH 10, 2017

PNP Staffing Group’s “2017 Association Salaries, Staffing & Trends Report” reveals some common threads among associations, including organizational priorities and the effects of more millennials in the workplace. As for 2017, 40 percent said they plan to add staff, mostly for membership services and education programs.

Survey 79

Survey millennials Recruiting Recruitment 79

Reid All About it

OCTOBER 21, 2016

Data from the survey will form the basis of a report Tagoras will release in the coming months. After completing the survey, you’ll have the chance to win one of five registrations to Learning • Technology • Design 2017 – and, if you win, I’ll be very envious. 5 Keys to Association Website Success in 2017 (Columbia MD Idea Swap).

Survey 150

Survey Louisville DC Maryland 150

Reid All About it

SEPTEMBER 1, 2017

You may want to find out after reading this interesting report from Billhighway about hundreds of calls they made to associations for a market research project. Learn what motivates your most loyal members and the most effective ways to communicate your value to them. Host: NimbleUser AMS and Community Brands. 1 CAE credit.

Content 150

Content Software Project Marketing 150

Higher Logic

DECEMBER 20, 2016

If you’re curious about past results, check out our 2015 Community Benchmarking Report. They are relatively easy to find within your own community: Activity : number of discussion messages. How organizations can do more with less for their community management. Customize the community and member experience.

Survey 120

Survey Report Strategy Member Experience 120

Aptify

JULY 9, 2021

Chapters can pull reports and access content through the online portal, making them more self-sufficient and better able to run local member recruitment campaigns. Mobile web traffic has consistently accounted for about half of all global web traffic since early 2017. Offering mobile access. Younger generations simply expect it.

Membership Management 72

Membership Management Software Member Engagement Recruiting 72

Reid All About it

JUNE 23, 2023

The resulting benchmark report shares key trends, benchmarks within six marketing categories (research/analytics, branding/strategy, marketing/SEO, UX design/content, technology and team dynamics)—with breakout benchmarks for associations, and recommendations for increasing your association’s marketing effectiveness. . Marketing benchmarks.

Metro 195

Metro Strategy Technology Marketing 195

Association Adviser

MAY 15, 2017

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Symbiotically, those same operational areas are where association professionals report they want to focus on earning more non-dues revenue this year.

Revenue 61

Revenue Press Release Newsletter Directory 61

Association Adviser

FEBRUARY 6, 2019

The company’s association management software helped associations manage their member and operations data including event registration, committees, continuing education, directories, website data and reporting. The Naylor Marketplace was introduced in 2017.

Directory 99

Directory Software Virginia Email Marketing 99

Association Adviser

NOVEMBER 27, 2017

A report from Marketing General Incorporated gives a slightly different answer than our poll results. The report includes an interesting look at the biggest external factors affecting membership growth as well. Source: 2017 Association Communications Benchmarking Survey. to bring in new members.

CA 62

CA Marketing eBook Tools 62