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CSAE Canadian Association Financial Operations Study: Participate by November 30 For Free Highlights, Deep Report Discounts!

Portage Group

Participants will receive a free highlight report as well as deep discounts to purchase the full Financial Operations study report when it is published in a few weeks' time. Click Here to Access the Survey This study is being conducted by TPG in partnership with the Canadian Society of Association Executives.

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Do Discounts for Bad Customer Service Work? A Lesson From Newspapers

Associations Now

If you want to keep a subscriber—or member—happy after a customer service mishap, a discount won’t be enough, according to a recent study from the newspaper industry. Will a temporary discount do the trick? According to a recent study, discounts actually discourage customers from sticking around.

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How to offer member-only discounts for your association

SilkStart

In this blog post, we’re highlighting some techniques to offer member-only discounts and make your memberships stand out. . Why offer discounts? Because discounts are quantifiable, members can quickly measure the value they’re getting when compared to the general public. 2) Stay consistent. Learn more ). 4) Raise awareness.

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Insights from the Membership Marketing Benchmarking Report

Membership Marketing

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. As a result, the report highlights some of the best practices that correlate with increased new member input, higher renewal rates, and total membership growth.

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Rethinking the Model: Why Your Membership Structure Needs an Upgrade

Association Freak

Members pay dues in return for a defined set of benefits, which may include access to exclusive content, discounts, events, or networking opportunities. Understanding the Association Membership Model An association membership model establishes a value exchange between your organization and its members.

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Report: Thought Leadership Has a More Direct Effect Than You Think

Associations Now

A recent study from Edelman and LinkedIn finds that while leaders put a lot of value into good B2B thought leadership and make decisions based on it, sales departments often discount its value. The post Report: Thought Leadership Has a More Direct Effect Than You Think appeared first on Associations Now.

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13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

Have a temporary membership discount Offering limited-time discounts for new memberships gives you an opportunity to prove that your member benefits are valuable enough to pay the full price. If your organization sells any products or merchandise, you can also offer limited-time discounts to drive membership.

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