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Association Brain Food: 6.23.23

Reid All About it

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Host: Fonteva Speakers: Michelle Brien, Vice President, Marketing, Matchbox Virtual Media Arianna Rehak, CEO, Matchbox Virtual Media Wed 6/28 at 1 p.m. – Event apps. 1 CAE credit. More info/register. 1 CAE credit.

Metro 195
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5 Reasons Your Executives Don’t Participate in Your Online Community (And How to Fix It)

Higher Logic

Community Roundtable’s 2017 State of Community Management Report found the most successful online communities have top-level participation. Do they want to know more about trends in the market and what your members want? For example, executives who want to learn about the market can use the community as a conduit to member needs.

How To 266
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Association Brain Food Weekly: 11.10.17

Reid All About it

This research will: Document which associations are developing and implementing content strategies. I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. As 2017 draws to a close, let’s share what went right this year. 10 CAE credits. More info/register.

DC 150
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Daily Buzz: How to Make Remote Workforces Work

Associations Now

million in revenue in 2017. million in revenue last year and received a $100 million fund raise in September that landed it a $1 billion valuation—with all 350 employees working from home. Marketing is changing. GitLab, a software company, has 350 employees who all work remotely. The organization made $10.5

How To 62
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Everyone is Discovering the Power of Membership

Membership Marketing

The theme of the recently released book, Marketing 4.0, proposes that “The role of marketers is to guide customers throughout their journey from awareness and ultimately to advocacy.” The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc. retail sales.”

Revenue 40
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Striving for Success: Streamlined Processes

GrowthZone

We hope you will learn from these user stories and how you can grow member value, increase productivity, and boost revenue while using GrowthZone’s software solutions. In 2017, we had an 88% retention rate and since implementing these changes after migrating to GrowthZone, we are tracking towards a 92% retention rate.

Process 78
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Top 11 Chamber Management Software AMS Systems

GrowthZone

Generate revenue. Document management. Marketing automation. In 2017, the chamber-focused Weblink Connect became a smaller subsidiary of MemberClicks. Email marketing. It was designed to generate non-dues revenue and streamline work processes. FEATURES: Marketing. Grow membership. Chapter management.

System 148