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The Ideal vs. the Reality of Content Marketing in 2017

Associations Now

Many organizations are diversifying their marketing strategies beyond email, but they have much progress to make to maximize the tools they use, according to a new report from the Content Marketing Institute. Digital strategy diversification has long been a sore spot for content marketers, who have a tendency to stick with what works.

Content 68
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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

Customize is the marketing mantra of the hour. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. These statistics highlight the value and impact of conversational marketing.

Las Vegas 100
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5 Reasons Your Executives Don’t Participate in Your Online Community (And How to Fix It)

Higher Logic

Community Roundtable’s 2017 State of Community Management Report found the most successful online communities have top-level participation. Do they want to know more about trends in the market and what your members want? For example, executives who want to learn about the market can use the community as a conduit to member needs.

How To 266
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Association Brain Food: 6.23.23

Reid All About it

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Host: Fonteva Speakers: Michelle Brien, Vice President, Marketing, Matchbox Virtual Media Arianna Rehak, CEO, Matchbox Virtual Media Wed 6/28 at 1 p.m. – Event apps. 1 CAE credit. More info/register. 1 CAE credit.

Metro 195
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Association Brain Food Weekly: 11.10.17

Reid All About it

This research will: Document which associations are developing and implementing content strategies. I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. As 2017 draws to a close, let’s share what went right this year. 10 CAE credits. More info/register.

DC 150
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Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

million open jobs in this country and only 98,000 were added in March 2017. But because they were printed paper documents, they were typically hidden from the world — tucked away in file drawers or framed on office walls. What is the “Skills Gap” Problem? According to the U.S. Department of Labor, in December 2016 there were 5.6

LMS 252
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Employee Onboarding Strategy: Why You Should Think Digitally

Associations Now

“For example, if hiring managers can rapidly sign off on dozens of new hires with just a few clicks, your approval process instantly drops from several weeks to mere hours,” writes Craig Peasley, the director for marketing at Adobe Document Cloud, in an article for Digital Commerce 360. Why It Matters.