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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

Customize is the marketing mantra of the hour. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. These statistics highlight the value and impact of conversational marketing.

Las Vegas 100
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Association Brain Food: 6.23.23

Reid All About it

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Host: Fridays@4 Speaker: Carolyn Nopar, former Chief Development Officer for the YWCA Metro Chicago and Director of Development & Communications for Family Focus Mon 6/26 at 8 a.m. Event apps. More info/register.

Metro 195
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Association Brain Food Weekly: 11.10.17

Reid All About it

This research will: Document which associations are developing and implementing content strategies. I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. As 2017 draws to a close, let’s share what went right this year. 10 CAE credits. More info/register.

DC 150
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Employee Onboarding Strategy: Why You Should Think Digitally

Associations Now

Bringing a new staff member into the fold used to mean piles of paperwork and a high-touch process that often required a lot of communication across departments. Horror of horrors, you might have had to use a fax machine. To put it another way, it’s the perfect problem to be solved with a more digital process. “For Why It Matters.

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Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

million open jobs in this country and only 98,000 were added in March 2017. But because they were printed paper documents, they were typically hidden from the world — tucked away in file drawers or framed on office walls. What is the “Skills Gap” Problem? According to the U.S. Department of Labor, in December 2016 there were 5.6

LMS 252
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Daily Buzz: How to Make Remote Workforces Work

Associations Now

million in revenue in 2017. The team, which is spread across 45 countries, uses video technology and messaging communications to stay connected. Marketing is changing. GitLab, a software company, has 350 employees who all work remotely. The organization made $10.5 Here’s how they did it.

How To 55
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Starring….Your Association Publications

Association Adviser

Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. There are many awards contests for which association communications are eligible.