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A Letter to My Association Family: Embrace the Pursuit of Non-Dues Revenue!

Association Adviser

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Source: 2017 Association Communications Benchmarking Survey. Source: 2017 Association Communications Benchmarking Study.

Revenue 69
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Association Brain Food Weekly: 6.25.21

Reid All About it

Revenue Success from Scratch: One Association’s Story. 2021 has seen a 250% increase in anti-transgender discriminatory bills introduced at the state level since 2017, when many people first remember hearing about “bathroom bills.” Host: Professionals for Association Revenue. Tue 6/29 at 2 p.m. Host: Eventsforce.

LMS 361
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6 Data Points to Track in Your AMS + Why You Need Them

MemberClicks

Depending on your target membership, include the following data points in your database: NAICS Code Internal Structure Annual Revenue Size Market Segment Location Key Contacts Phone Numbers Website Address Email Addresses Start Date. Favored social media platform. Networking opportunities. Community advocacy. She earned a B.S.

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The Market for Adult Lifelong Learning

Leading Learning

In 2017, The Economist declared lifelong learning an “economic imperative,” and it has hardly been the only publication in mainstream and business presses to insist on the importance of learning in a world where the scale, scope, and speed of change seem much higher than ever before.

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Association Brain Food Weekly: 3.10.17

Reid All About it

We rationalize some of these activities, like checking email or social media. Learn how association publishers can diversify their revenue through native content. Host: Association Media & Publishing. Native or sponsored content has much more revenue potential than online advertisements.). More info/register.

Raleigh 150
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15 Changes in the Learning Business Landscape

Leading Learning

What’s happened over the past 15 years, of course, is that social media has become a deeply ingrained part of everyday life for billions of people globally. As with video, it would be hard to underestimate the impact of social media. Impact on the Learning Business Landscape. Impact on the Learning Business Landscape.

Course 101
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Association Marketers Choose Ca$h to Power Membership Marketing

Association Adviser

Source: 2017 Association Communications Benchmarking Survey.

CA 61