Higher Logic

MARCH 30, 2017

Beliefs don’t drive revenue. Few of us exist in companies that openly embrace community as a compelling, wondrous silver bullet of a business strategy. No wonder so many of us lack the invaluable ability to track and attribute revenue, or even success. Even fewer exist in organizations that tout transparency.

Strategy 120

Strategy How To Sample Class 120

Reid All About it

JUNE 25, 2021

– Revenue Success from Scratch: One Association’s Story. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. 2021 has seen a 250% increase in anti-transgender discriminatory bills introduced at the state level since 2017, when many people first remember hearing about “bathroom bills.”

LMS 361

LMS Revenue Tips America 361

Reid All About it

MARCH 10, 2017

Billhighway shares strategies for getting your chapters to share their data and for eliminating the pervasive and toxic ‘us vs. them’ syndrome. Learn how association publishers can diversify their revenue through native content. Native or sponsored content has much more revenue potential than online advertisements.).

Raleigh 150

Raleigh DC Washington Content 150

Velvet Chainsaw

FEBRUARY 20, 2017

Sure it helps grow attendance and revenue, but it doesn’t help your profession. It’s OK to have a handful of these, just don’t publish them as part of the main program or sessions at a glance. If so, what strategies did you use that helped create change? If so, what strategies did you use that helped create change?

Committee 82

Committee Video Maine Revenue 82

Association Adviser

NOVEMBER 27, 2017

Source: 2017 Association Communications Benchmarking Survey. Do you agree with these results? What would YOU want to best improve your membership marketing – more money or more staff, and why?

CA 61

CA Marketing eBook Tools 61

Reid All About it

APRIL 20, 2018

Now, the main event: free professional development events for the association community. Join this Coffee Talk to share strategies to leverage Google Analytics to meaningfully measure success, generate revenue, and improve your users’ experiences. 3 Strategies to Future-Proof Your Association. 1 CAE credit.

Social Media 37

Social Media Chicago Tools Washington 37

Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Source: 2017 Association Communications Benchmarking Survey. Source: 2017 Association Communications Benchmarking Study.

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Revenue Survey Communications Newsletter 69