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Play Favorites with Your Members by Customizing Member Communication

Association Adviser

Associations may say they don’t play favorites with members, but results from our 2018 Association Communications Benchmarking Study prove otherwise. Why customize member communication for certain groups over others? Fifty-six percent of respondents to our study reported customizing new member communication.

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An Adept Lesson in Crisis Communications on Social Media

Associations Now

In reality, it was the opposite, something that seems surprising for a web browser company to miss: The company failed to update a security certificate. Certificates such as this are pretty straightforward to renew, so it’s a terrible oversight on their part,” James Miller of TechSpot wrote of the incident. Learn from your mistakes.

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Daily Buzz: Bridge Your Industry’s Soft Skills Gap

Associations Now

In the 2017 edition of PricewaterhouseCoopers’ CEO Survey [PDF], 77 percent said the biggest threat to their businesses stems from underdeveloped soft skills. Similarly, LinkedIn’s 2018 Workplace Learning Report says the top priority for talent-development teams is training workers in leadership, communication, and collaboration.

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Daily Buzz: Ride the Lightning

Associations Now

Rather than staying stagnant, the association is embracing “very deliberate diversification” in its revenue picture, relying less on its tradeshow and more on certification, education, and media. buffer teamed up with @BuzzSumo on a brand new study looking at what brands can do to succeed on Facebook in 2018.

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Association Brain Food Weekly: 11.24.17

Reid All About it

I imagine your members (and others in your community) would keep coming back for more education if they were progressing along a learning pathway with a digital badge or certification as the prize at the end. Megan Kueck, Manager of State and Local Affairs, Satellite Broadcasting and Communications Association.

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Compare Association Management Software Platforms

GrowthZone

Additional modules are available based on package subscription: Sponsors/Ads, API Access, Sales Funnel, Certifications, Events Expo, Project Management, Fundraising, Form Builder, Chapter Management, Online Store, and more. Download your free copy of our 2018 Association Survey Results. Online customer support portal.

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6 Ways To Engage Association Members

CMA Solutions

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Communicating and promoting your association’s recent innovation would help jog their memories.) In recent years, the struggle has become even more difficult.