Membership Marketing
JULY 13, 2018
In looking back over data from the last ten years, it is significant to note that the 2018 key membership statistics mirror the resiliency that associations have reported over this period, perhaps challenging those who have prophesized the imminent demise of the association membership model. Here is the link to download the full report.
Associations Now
MARCH 7, 2019
That’s according to The Infinite Dia l 2019 [PDF], a survey from Edison Research and Triton Digital. About 32 percent of Americans listen to podcasts monthly, up from 26 percent in 2018, representing the largest year-over-year growth in that statistic since the survey began. Podcasts, too, are on the rise.
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Associations Now
AUGUST 31, 2018
A new report from the membership software conglomerate Community Brands finds that a need for continuing education—not a sense of duty—is driving members to stick with their associations. Correspondingly, reasons of professional responsibility fell to 36 percent, down from 41 percent in 2016. The value of job boards.
Association Adviser
MARCH 27, 2019
Associations may say they don’t play favorites with members, but results from our 2018 Association Communications Benchmarking Study prove otherwise. Source: 2018 Association Communications Benchmarking Study, Association Adviser and Naylor Association Solutions. Why customize member communication for certain groups over others?
Associations Now
SEPTEMBER 21, 2018
Rather than staying stagnant, the association is embracing “very deliberate diversification” in its revenue picture, relying less on its tradeshow and more on certification, education, and media. buffer teamed up with @BuzzSumo on a brand new study looking at what brands can do to succeed on Facebook in 2018.
Associations Now
FEBRUARY 15, 2019
In the 2017 edition of PricewaterhouseCoopers’ CEO Survey [PDF], 77 percent said the biggest threat to their businesses stems from underdeveloped soft skills. Similarly, LinkedIn’s 2018 Workplace Learning Report says the top priority for talent-development teams is training workers in leadership, communication, and collaboration.
Associations Now
MAY 6, 2019
In reality, it was the opposite, something that seems surprising for a web browser company to miss: The company failed to update a security certificate. Certificates such as this are pretty straightforward to renew, so it’s a terrible oversight on their part,” James Miller of TechSpot wrote of the incident. Learn from your mistakes.
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