Remove 2018 Remove Email Marketing Remove Member Experience Remove Tools
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Marketing Automation: Creepy? Or Just Good Customer Service?

Higher Logic

When revealed, it’s actually quite a useful way to give members a more personalized, tailored, helpful experience. And it’s left traditional email marketing tactics in the dust. Marketing automation is great news for both the marketer and the consumer. This is key to providing an excellent member experience.

Marketing 184
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Personalization Tips: How to Reach More Association Members Through your AMS Software

Socious

Gartner , the IT, marketing, and supply chain consulting powerhouse, even predicts that: “By 2018, organizations that have fully invested in all types of personalization will outsell companies that have not by 20%.”. Luckily, you already have the tools you need to personalize the member experience.

Software 100
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Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Higher Logic

Effectively reaching out to younger members can lead to big win$ in terms of improving membership retention (if you can attract them first, that is). In its 2018 Membership Marketing Benchmark Report, Marketing General reveals that: 27% of individual member organizations have trouble attracting and/or maintaining younger members.

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Association Brain Food Weekly: 11.9.18

Reid All About it

Gretchen Steenstra at DelCor describes what people, policies, talents and tools should be in the project management backpack. and how to get the right statistics to prevent national and chapter level members from leaving. Learn three ways you can use Google to attract and engage more members. Been there! Lunch provided.

Chicago 174
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Association Brain Food Weekly: 11.2.18

Reid All About it

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); Recharge your Member Experience. Chapter Tech Tools You Can’t Live Without.

Chicago 38