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Association Takeaways from Dreamforce 2018 

Nimble AMS

Here are a few key takeaways from my experience at Dreamforce 2018: Customer 360: This was the big product announcement at Dreamforce. But here’s the gist: Newest additions include Einstein Discovery, Next Best Action, Vision, Voice and Bots – all AI tools to make it easier to get a job done in Salesforce. Not to worry.

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Top Tips From 2018 Membership Hacks

Associations Now

In the weekly Membership Hack column, we share the little ways that associations save time, money, and resources while delivering value to members all year long. Here are some of our favorites from 2018. But before we bid adieu to 2018, it’s worth circling back to a few of this year’s many smart Membership Hacks.

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How the Marine Corp Association & Foundation improved member retention with Nimble AMS Predictions and Salesforce Einstein AI

Nimble AMS

Community Brands research found that only 12% of professional or trade organizations currently have AI or machine learning technology, and only 17% plan on adopting the technology in the future. How can your association stand out from industry competition and transform your staff and member experience? Gain more data. Did you know?

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Marketing Automation: Creepy? Or Just Good Customer Service?

Higher Logic

This is key to providing an excellent member experience. Marketing automation allows you to send your members content that is highly relevant to them and their situations. You can provide your audience with more relevant content, both attracting new members and engaging current members, all of which boosts overall ROI.

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Association Brain Food Weekly: 12.7.18

Reid All About it

Check out the tips, habits and tools recommended by several successful association professionals over at the WBT Systems blog. Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. 1 CMP credit. More info/register.

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Association Brain Food Weekly: 11.30.18

Reid All About it

Before you go, check out DelCor’s Guide to the 2018 ASAE Technology Conference. 2018 has been a year of innovation and evolution, especially in the world of event technology, but have these new advancements proven effective for live experiences? ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition.

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Membership Hack: Onboarding Webinars

Associations Now

One of the first touchpoints that Don Whittle makes with new members as director of member experience at the International Coach Federation (ICF) is via an onboarding webinar. Our members value that personal touch, and it helps make our global community feel much more tangible.”. “Our How to hack it? What’s the bonus?

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