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Association Takeaways from Dreamforce 2018 

Nimble AMS

Here are a few key takeaways from my experience at Dreamforce 2018: Customer 360: This was the big product announcement at Dreamforce. Customer 360 is a new cross-cloud technology initiative from Salesforce that makes their B2C Marketing, Commerce, and Service products work better together. New Lightning Object Creator.

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How the Marine Corp Association & Foundation improved member retention with Nimble AMS Predictions and Salesforce Einstein AI

Nimble AMS

Community Brands research found that only 12% of professional or trade organizations currently have AI or machine learning technology, and only 17% plan on adopting the technology in the future. How can your association stand out from industry competition and transform your staff and member experience? Gain more data.

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Association Brain Food Weekly: 11.30.18

Reid All About it

The weekly list of free educational events and resources for the association community… If you’re going to the ASAE Technology Conference next week and see my name badge walking toward you, snap me out of my daze, I mean, big thoughts, and say hello. Before you go, check out DelCor’s Guide to the 2018 ASAE Technology Conference.

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Association Brain Food Weekly: 12.7.18

Reid All About it

Check out the tips, habits and tools recommended by several successful association professionals over at the WBT Systems blog. Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Event Technology Trends in 2019.

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Customers for Life: Meet the Zenoss TechZen User Community [Case Study]

Higher Logic

John Boyle, Technology Alliances & Community, Zenoss. We caught up with John Boyle, in charge of technology alliances and community at Zenoss, to learn more about the TechZen launch and how community engagement has grown since the re-launch. Community Q&A: John Boyle and Zenoss’ TechZen Community.

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Daily Buzz: Keep Members’ Data Safe

Associations Now

Data can be invaluable when you want to enhance the member experience, but you need a data governance plan to keep members’ information safe. Unlike profit-driven companies that rely on data to make money, associations and other nonprofits use data to advance the mission and improve the member experience.

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AMS vs. CRM: Integrating Strategy and Software

Protech

A s Wes Trochlil of Effective Database Management points out , “CRM is not a functionality or a technology; it is a strategy and philosophy. You might be asking yourself, “ Wait, I thou ght CRM is the platform I use to look up account s and contact records of my members?” And, you’d be right. . So let’s start there. .