Membership Marketing

MAY 29, 2024

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. When I do presentations on the need for innovation, I often share a comparison of Sears and Amazon as a case study. There is no single recipe for successful innovation.

Innovation 52

Innovation Recruiting Recruitment Discount 52

Associations Now

OCTOBER 18, 2018

To find the right person, you have to tweak the recruiting process. When it comes to recruiting new team members, it’s important to find people who fit your company culture. — Personify (@Personifycorp) October 18, 2018. It’s not so much if an organization will have a dip in revenue but when.

Recruiting 58

Recruiting Recruitment Process Revenue 58

Potomac Core

APRIL 23, 2019

Have Fearless implementation in their DNA – Fast moving culture with energized staff in a time of innovation and rapid change. The organization also provides assets helping the Industry attract new workers, including an Industry promotional video “We Are The Cold Chain” , branded by each of the companies for local market worker recruitment.

Recruiting 188

Recruiting Recruitment System Industry 188

Reid All About it

JANUARY 11, 2019

The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel. 1 CAE credit. Thu 1/24 at 1 p.m.

DC 275

DC Washington Learning Management System LMS 275

Membership Marketing

NOVEMBER 29, 2018

Lack of Innovation – In the 2018 Association Innovation Benchmarking Report only 26 percent of associations reported that they were “very” or “extremely” innovative. Yet with the marketing world changing at an exceptionally fast pace, breaking the habit of not innovating is more important than ever.

Marketing 81

Marketing Analysis Innovation Report 81

Reid All About it

JUNE 14, 2019

Host: Community IT Innovators. Presenter: Steve Longenecker, Community IT Innovators. Membership Recruitment Tips and Tricks. Association websites compete with for-profits, media, and even other associations for eyeballs, mindshare, and even revenue. Wed 6/19 at 2 p.m. More info/register. Thu 6/20 at 11:30 a.m.

Fort Worth 170

Fort Worth Tips Dallas Social Media 170

Reid All About it

NOVEMBER 24, 2017

Get an overview of artificial intelligence (AI) and machine learning (ML) so you can understand the language and the implications, speak cogently with your colleagues, and determine where to first apply this innovative technology. Presenters: Christina Wurster, Chief Revenue Officer, Heart Rhythm Society. 1 CAE credit. Host: PCMA.

Chicago 150

Chicago Recruiting Recruitment Video 150