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Association Brain Food Weekly: 1.11.19

Reid All About it

The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel. Technology Trends Round Table 2019.

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Association Brain Food Weekly: 2.16.18

Reid All About it

The weekly list of free educational events for the association community… ASAE members, check out the excellent GDPR resources and advice shared on Collaborate last week by the Technology Section Council. How to Maximize Audience Engagement at Your Events Using Second Screen Technology. Who’s a technology geek? [By

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Association Brain Food Weekly: 6.14.19

Reid All About it

Find out how to maximize social media exposure before, during and after the event. Learn how to take pro-style smartphone photos, even during a busy day, and recognize social savvy attendees to build a loyal following. Presenters: Sheryl Shelton, Manager, B2B Marketing & Social Media, Hilton. Wed 6/19 at 2 p.m.

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Marketing Automation and Artificial Intelligence (AI) Don’t Have to Be Scary. But They’re Scarily Connected.

Higher Logic

AI is a concept bigger than marketing automation and used across a variety of industries (think drones, aviation systems, medical tools, recruitment screening). AI take this customization a step further by programming technology that allows a system to “learn” about customers through their interactions with your website.

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Association Brain Food Weekly: 11.10.17

Reid All About it

Rather than robots thwarting personal interactions, AI technologies could prove integral to keeping our interactions with members valuable and relevant.”. Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. post picks up the relevancy message.

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Daily Buzz: Google Analytics Spreads to Images

Associations Now

— Adrian Segar (@ASegar) August 27, 2018. Event Marketer breaks down five strategies for how to bring the technology to your conference. It’s no secret that social media is a key marketing tool. But it’s also an underrated way to recruit volunteers, says Jade Anderson on the VolunteerMatch blog. Have we met?”

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Believe it or Not, “Members Only” Doesn’t Always Benefit Your Members

YourMembership

It’s not easy to identify ways to make the value of membership offerings resonate with young professionals , but every association and membership organization will need to recruit them and it can be done. By 2018, one in four workers will be over age 55.

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