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Top Tips From 2018 Membership Hacks

Associations Now

Here are some of our favorites from 2018. But before we bid adieu to 2018, it’s worth circling back to a few of this year’s many smart Membership Hacks. Savvier member recruitment. This year, a few associations took clever approaches to traditional member recruitment campaigns. Easy-to-use online tools.

Tips 91
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Membership Marketing: Ten Year Retrospective

Membership Marketing

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. The channels that associations use for membership recruitment and engagement show the most significant change. In 2009, 46% of participants said that direct mail was the most effective membership recruitment channel.

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4 things you can learn from WaPo’s TikTok strategy

Association Success

For those of you not familiar with the platform, TikTok has become a place of major cultural significance with many Generation Z’ers and their younger counterparts — becoming the fastest growing social media app since its launch in 2018. Take the Washington Post, for example.

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Association Brain Food Weekly: 2.16.18

Reid All About it

Some quick hits before we get to the list of next week’s free webinars: Organic reach is declining on social media—here’s what to do about it. Learn why leaders and employers should prioritize their employees’ well-being as one of the most effective ways to make broader impact in 2018. Hootsuite ). Kissmetrics ). 1 CMP credit.

DC 150
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Daily Buzz: Boost Your Instagram Reach

Associations Now

It’s no secret that Instagram is a social media powerhouse: The platform has 1 billion users, with more than 500 million logging on each day, according to research from Hootsuite. — Phelps Hope (@_PhelpsHope) November 1, 2018. Want 1 million social media followers? Forbes #meetings #meetingprofs [link].

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Association Brain Food Weekly: 1.11.19

Reid All About it

The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel. Wed 1/16 at 3 p.m.

DC 275
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Marketing Automation and Artificial Intelligence (AI) Don’t Have to Be Scary. But They’re Scarily Connected.

Higher Logic

AI is a concept bigger than marketing automation and used across a variety of industries (think drones, aviation systems, medical tools, recruitment screening). For example, they might register to join a webinar about community management and then also download an eBook on social media best practices.

Marketing 114