Associations Now

JANUARY 7, 2019

After what feels like a decade of aggressive innovation, things are starting to slow down a bit—which might make tech a little easier for associations to manage in 2019. Considering my record, I figure now’s a good time to make a few more predictions as we go into 2019. 2019 is going to be a good year for private communities.

Social Media 111

Social Media Course Technology Email Marketing 111

Higher Logic

MAY 29, 2020

Use your community to show members the courses and certifications available to them, then give them a place to discuss and meet fellow learners. Objection 2: Social Media. Example: “It would be much easier to create a social media group. Data : You don’t own your member data – the social media platform does.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Higher Logic

MAY 8, 2019

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6 billion by 2019). What to open? What to ignore?

Tips 166

Tips Email Marketing Newsletter Communications 166

Associations Now

JANUARY 21, 2019

Now it’s email marketing’s turn to go through the M&A wringer. This is thanks, in large part, to Campaign Monitor, which isn’t the biggest household name in the email marketing space (that honor goes to podcast-famous MailChimp) but has made itself hard to ignore due to a series of acquisitions within the past year.

Email Marketing 91

Email Marketing Software Course Tools 91

Higher Logic

FEBRUARY 7, 2019

Regardless of which type of industry marketer you are – association, corporate, B2B, you name it – you might identify with these challenges. Thankfully, we include some resources to help you put your best 2019 marketing strategy into action (with minimal headaches, of course). Of course it does. His solution?

Marketing 149

Marketing Video Resources Content 149

Reid All About it

NOVEMBER 9, 2018

A few quick hits before we get to this week’s list of free webinars: Need to know info: the ultimate guide to Google ranking factors in 2019. Even the most extensive course library isn’t enough to meet learners on their terms in today’s fluid, fast-paced business environment. Presenter: Lilach Bullock, Social Media Expert.

Chicago 175

Chicago DC Washington Software 175

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. Ask for member feedback.

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Newsletter Tips eBook Content 52