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Ace 2019 with 6 Expert Marketing Strategy Tips

Higher Logic

Your new strategy could be un - gating more content or giving visitors one form to fill out that unlocks a resource library. Use Social Media f or Your Brand, Not f or Demand Gen eration. Is social media still part of your B2B demand gen eration channel? How Will You Adapt in 2019?

Marketing 184
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Association Brain Food Weekly: 1.4.19

Reid All About it

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Host: National Institute for Social Media. Presenter: Tim Johnson, owner of Positive Light Media. Nonprofit Tech Trends 2019. Jim Lynch, Senior Writer, Nonprofit and Library Technology at TechSoup.

Video 285
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Association Brain Food Weekly: 12.21.18

Reid All About it

B2B content marketing predictions and trends for 2019. Find out how to launch and maintain an email marketing strategy that consistently engages donors and supporters, format web and email content to increase your click-through rate, and integrate social media into your website and email communications. TopRank Marketing ).

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Easy Ways to Use Video to Engage Association Members

GrowthZone

Before you know it, you will have a video library to inform and entertain members and get the attention of prospective members. Create a powerful message about your organization for your website, social media channels, and email campaigns. Social Media: Social video generates 1200% more shares than text and images combined.

Video 111
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Building Buy-In for an Online Community at Your Association

Higher Logic

Objection 2: Social Media. Example: “It would be much easier to create a social media group. Sure, social media platforms have a large and ready audience, but there are perils to building your home on someone else's land. Data : You don’t own your member data – the social media platform does.

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Conference Circuit: American Psychiatric Association

Associations Now

The American Psychiatric Association’s 2019 Annual Meeting begins this weekend in San Francisco. Conference: 2019 Annual Meeting. The 2019 APA Annual Meeting kicks off Saturday evening with an opening session featuring Valerie Jarrett. Rundown Attendees: 15,000 plus. Scientific sessions: 400 plus. Exhibit booths: 300.

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What is a Social Business Model? 8 Companies Doing it Right

Higher Logic

Once upon a time, during the initial rise of social media platforms and online communities , people were aflutter about what these new developments would mean for their business. The term “social” seemed to compound every business buzzword, making it difficult to understand what a social business really looks like.

Software 166