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How to Use Social Media to Humanize Your Brand in 2019

Higher Logic

Now, as a consumer in 2019, how much generic and lifeless content are you hoping to, well…consume? My guess would be little to none, but you’ll still run into it, whether it’s in your inbox or your social feeds. Is Your Brand a ‘People Person’ on Social Media? Think Like a Human Brand in 2019 (and Have Fun with It).

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Ace 2019 with 6 Expert Marketing Strategy Tips

Higher Logic

Use Social Media f or Your Brand, Not f or Demand Gen eration. Is social media still part of your B2B demand gen eration channel? While still highly effective in B2C marketing and sales , s ocial media is becoming less and less of a direct B 2B lead generation channel. How Will You Adapt in 2019?

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An Inside Look: 2019 Association Survey Results

GrowthZone

2019 Association Survey Results report now ». In an easy-to-read format, the 2019 report addresses everything from board performance to referral programs. Data on young professionals programs, advocacy efforts, social media trends, membership incentives , and more! Download the free.

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Study: Shoe Leather Moves the Advocacy Needle More Than Social Media

Associations Now

While it’s easier to send a tweet or a social media message than to have a face-to-face meeting, legislators tend to react more strongly to advocacy efforts focused on in-person meetings, a new report finds. Social media seems to be where all the political discussion is these days. Maybe not.

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2019 Tech Trends: 3 Factors Associations Should Watch

Associations Now

After what feels like a decade of aggressive innovation, things are starting to slow down a bit—which might make tech a little easier for associations to manage in 2019. Considering my record, I figure now’s a good time to make a few more predictions as we go into 2019. 2019 is going to be a good year for private communities.

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Why Some CEOs Still Struggle With Social Media

Associations Now

At this point, social media is old hat, but many leaders find it challenging to capture the right tone online. — Elon Musk (@elonmusk) April 19, 2019. But whatever a CEO says in social media, people tend to follow those words closely, often looking for something to find fault with. Even the big names!)

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Daily Buzz: Is Social Media Getting Less Social?

Associations Now

New research shows that users are moving away from public social platforms. It’s no surprise that social media is—well, social. His insight comes on the heels of the company’s annual Social Media Trends Report. Another callout of Hootsuite’s report: the evolution of social media incentives.