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An Adept Lesson in Crisis Communications on Social Media

Associations Now

After a major bug left users of the Firefox browser without their add-ons over the weekend, the social media accounts of its parent company, Mozilla, kicked into gear. In reality, it was the opposite, something that seems surprising for a web browser company to miss: The company failed to update a security certificate.

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Daily Buzz: Avoid These Two Common Social Media Mistakes

Associations Now

Your brand’s social media network won’t grow if you aren’t engaging with other users. Social media is about—well, being social, right? Social media is a two-way street. Another mistake brands make on social media: using the same messaging across channels.

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Building Buy-In for an Online Community at Your Association

Higher Logic

The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Use your community to show members the courses and certifications available to them, then give them a place to discuss and meet fellow learners.

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Daily Buzz: Podcasts on the Rise

Associations Now

Social media use is stalling, but when it comes to podcasts and smart speakers, there’s nowhere to go but up. Social media is stalling as podcasts and smart speakers take center stage. That’s according to The Infinite Dia l 2019 [PDF], a survey from Edison Research and Triton Digital. Other Links of Note.

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Association Brain Food Weekly: 2.1.19

Reid All About it

Mon 2/4 at 2 p.m.* – Are Your Certifications at Risk? Voluntary Certification Legislation in the States. Distinguish between the types of legislative impacts on your certification program(s) and clarify the differences between mandatory and voluntary government oversight. Learn about the state legislation across the U.S.

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Association Brain Food Weekly: 12.18.20

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Mon 12/21 at 10 p.m. –

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Daily Buzz: Don’t Forget About Small-Scale Innovation

Associations Now

Although most leaders might see innovation as disruptive, transformative change to a process or product, Michael Tatonetti, director of certification and education for the Professional Pricing Society (PPS), argues that there is more to innovation than its large-scale ventures. “I — Jeffrey Cufaude (@jc46202) December 16, 2019.