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Building Buy-In for an Online Community at Your Association

Higher Logic

The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Use your community to show members the courses and certifications available to them, then give them a place to discuss and meet fellow learners.

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Daily Buzz: Podcasts on the Rise

Associations Now

Social media use is stalling, but when it comes to podcasts and smart speakers, there’s nowhere to go but up. Also: Market your educational offerings to employers. Social media is stalling as podcasts and smart speakers take center stage. Key findings show that social media is a saturated market.

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Association Brain Food Weekly: 12.18.20

Reid All About it

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Susan Schramm of Go To Market Impact describes five ways to “de-risk” your next virtual (or hybrid) event —”drawn from real-world experiences and scars (my own and others).”

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Association Brain Food Weekly: 2.1.19

Reid All About it

Billhighway brings us a conversation between two component relations professionals (CRPs) about a wide range of topics, including marketing chapter membership in rural communities, selling organizational memberships, measuring chapter performance, and more. Mon 2/4 at 2 p.m.* – Are Your Certifications at Risk? 1 CAE credit.

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Association Brain Food Weekly: 11.29.19

Reid All About it

The March/April 2019 issue of Cook’s Illustrated has the recipe. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Demystifying Event Marketing. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent. Ellen Smoley, Growth Marketing Specialist, atEvent.

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Daily Buzz: Streamline Your Credential Application Process

Associations Now

Certifications are in high demand, so now’s a great time to update your association’s application process. With the increase in demand, now might be the perfect time to evaluate your certification application process. Credential holders want to be kept up-to-date on their certification status,” they say.

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Daily Buzz: Protect Event Data

Associations Now

From reusable water bottles to venues with #LEED eco-certifications, I’m saving @SmartMeetings most recent eco-friendly checklist for #eventprofs. Timm also suggests opting for venues with LEED or other eco-friendly certifications, as well as cutting back on water bottles or cans of soda. How to Throw a Sustainable Event.