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Use a Content Calendar to Engage Members in 2019

Associations Now

The member experience ebbs and flows with activity throughout the year, which is why a content calendar can help you plan for member engagements in 2019. Your association probably already has a few planning calendars that revolve around the member, including marketing plans, social media schedules, or editorial calendars.

Content 97
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39 Online Community Stats You Should Know in 2019

Higher Logic

For those who work in social media, engagement rates average between.05-5% In contrast, almost 50% of community members are actively engaged. ROI tends to follow this trend as communities age: At 2 years: 1,352%. At 4 years: 6,295%. At 7 years: 7,593%. At 10 years: 10,158%. 67% of community programs saw an increase in value.

Strategy 195
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Building Buy-In for an Online Community at Your Association

Higher Logic

Your goal during this should be to give them confidence that you’ve thought through these things and to convince them that the effort or cost will be worth it for both the health of your organization and an improved member experience. Objection 2: Social Media. This is an unsecure environment for members.

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Association Brain Food Weekly: 04.26.19

Reid All About it

Some quick hits before we get to next week’s free webinars: How to get more leads from a live event using social media. Marshal Carper, Social Media Examiner ). Digital Marketing Trends and Traditions 2019. Hear about the most important social media trends in 2019 for brands and businesses.

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Association Brain Food Weekly: 11.30.18

Reid All About it

Are closed (and secret) Facebook groups the future of social media? Event Tech Trends: What We Learned & How to Evolve in 2019. 2018 has been a year of innovation and evolution, especially in the world of event technology, but have these new advancements proven effective for live experiences? email and social media).

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Daily Buzz: Turn Facebook Likes Into Email Subscriptions

Associations Now

Also: small tech changes that drive a compelling member experience. Tech Tweaks to Improve the Member Experience. — idealware (@idealware) April 17, 2019. Yes, data from technology solutions can improve the member experience. Does Facebook leave a bad taste in your mouth as a marketing strategy?

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Three Ideas to Ramp Up Digital Member Engagement

Associations Now

Most associations have a good set of digital tools available, but it might be time to take a look at ways you could use them better to make the member experience feel more relevant and real. With the right functionality and people, [a member portal] can transform into a dynamic place for online engagement,” he says.