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Ace 2019 with 6 Expert Marketing Strategy Tips

Higher Logic

If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Your new strategy could be un - gating more content or giving visitors one form to fill out that unlocks a resource library. Use Social Media f or Your Brand, Not f or Demand Gen eration.

Marketing 184
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An Inside Look: 2019 Association Survey Results

GrowthZone

2019 Association Survey Results report now ». In an easy-to-read format, the 2019 report addresses everything from board performance to referral programs. A side-by-side comparison of strategies used by growing associations vs. associations with stagnant or decreasing membership. Download the free.

Survey 96
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Daily Buzz: Make Your Nonprofit a Social Media Standout

Associations Now

Social media is saturated with brands—which can make it hard to break through the noise. For nonprofits, that means making your social strategy a perfect fit for your audience. Everyone is in the social space, and your competition is not just other nonprofits but legions of businesses—small, medium, and large.”.

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39 Online Community Stats You Should Know in 2019

Higher Logic

The Community Roundtable annually releases the The State of Community Management Report, and it’s chock-full of timely online community stats to help inform your strategies in the year ahead. For those who work in social media, engagement rates average between.05-5% 76% of community programs cannot measure their strategy.

Strategy 195
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Why Some CEOs Still Struggle With Social Media

Associations Now

At this point, social media is old hat, but many leaders find it challenging to capture the right tone online. — Elon Musk (@elonmusk) April 19, 2019. But whatever a CEO says in social media, people tend to follow those words closely, often looking for something to find fault with. Even the big names!)

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Daily Buzz: Is Social Media Getting Less Social?

Associations Now

New research shows that users are moving away from public social platforms. It’s no surprise that social media is—well, social. His insight comes on the heels of the company’s annual Social Media Trends Report. Another callout of Hootsuite’s report: the evolution of social media incentives.

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Use a Content Calendar to Engage Members in 2019

Associations Now

The member experience ebbs and flows with activity throughout the year, which is why a content calendar can help you plan for member engagements in 2019. At the start of a new year, it’s a good idea not only to set a few New Year’s resolutions , but also to think about upcoming activities and ways you’ll engage your members in 2019.

Content 97