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11 Elements of a Winning Member Engagement Strategy

Higher Logic

It's difficult not to get discouraged by such speculation when your member engagement is so critical to the success of your association as a whole. Member engagement isn’t an easy, snap-your-fingers kind of thing, but when you have an engaged member base, the work is totally worth it. Most important?

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An Inside Look: 2019 Association Survey Results

GrowthZone

2019 Association Survey Results report now ». In an easy-to-read format, the 2019 report addresses everything from board performance to referral programs. A side-by-side comparison of strategies used by growing associations vs. associations with stagnant or decreasing membership. Download the free.

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Use a Content Calendar to Engage Members in 2019

Associations Now

The member experience ebbs and flows with activity throughout the year, which is why a content calendar can help you plan for member engagements in 2019. And it seems to me that this is a strategy that membership teams can adapt to shape future member engagements. Share your comments below.

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39 Online Community Stats You Should Know in 2019

Higher Logic

The Community Roundtable annually releases the The State of Community Management Report, and it’s chock-full of timely online community stats to help inform your strategies in the year ahead. For those who work in social media, engagement rates average between.05-5% 76% of community programs cannot measure their strategy.

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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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Your Guide to Building a Membership Marketing Strategy: Tips for 2023 and Beyond

MemberClicks

To articulate your value proposition to current and prospective members, you need to build a membership marketing strategy to spread the word. Targeted marketing for your association can help you reach and connect with new members, as well as better engage your current ones. But that’s where a marketing plan can help.

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Association Brain Food Weekly: 1.4.19

Reid All About it

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Host: National Institute for Social Media. Presenter: Tim Johnson, owner of Positive Light Media. Nonprofit Tech Trends 2019. Alyssa Ford, Data and Strategy Lead at Tech Impact.

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