Associations Now

JANUARY 7, 2020

Associations pros frequently cite member engagement as a top challenge, and many of the most effective ways to make easier connections with members are in the digital realm. Here are three items to add to your online engagement plan in the new year. Have you found member engagement to be a challenge at your association?

Member Engagement 97

Member Engagement Social Media Revenue millennials 97

Higher Logic

FEBRUARY 4, 2020

Here’s what we know : Recent data shows associations are increasingly struggling to engage young professionals, effectively utilize technology to cut through the clutter, and clearly communicate membership value. Make it simple for your members to connect (on their terms) while providing a cohesive member experience.

Communications 287

Communications Tips Content Tools 287

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Associations Now

DECEMBER 18, 2018

Right now, I bet most association professionals feel particularly pressed for time as we enter the final stretch of the holiday rush and set new goals and resolutions for 2019. Savvier member recruitment. This year, a few associations took clever approaches to traditional member recruitment campaigns.

Tips 103

Tips Handbook Recruiting Recruitment 103

Associations Now

AUGUST 20, 2019

Two new reports point to member engagement challenges for associations, which could mean it’s time to test out an omnichannel marketing strategy—and, no, that’s not the same thing as multichannel marketing. Is your member engagement rate dropping? Here’s what the omnichannel approach looks like. If so, you’re not alone.

Marketing 94

Marketing Member Engagement Strategy Report 94

Reid All About it

JUNE 14, 2019

Tue 6/18 at 1 p.m.* – Enhancing the Member Experience with Data Analytics. Learn how data analytics can help your association keep up with member expectations and deliver a more relevant experience. Find out how to optimize the member journey by getting a 360-degree view of members across all your data sources.

Fort Worth 170

Fort Worth Tips Dallas Social Media 170

Aptify

SEPTEMBER 24, 2019

Most loyal members place more importance on technology in their lives and feel their organization delivers a better technology experience. Consider this: The 2019 Community Brands Digital Evolution Study shows that technology plays a critically important role in the lives of today’s members. experience?you’re?delivering

Technology 69

Technology Membership Management Tips Member Experience 69