2020 Email Marketing Marketing Member Experience 
Nimble AMS
SEPTEMBER 20, 2021
Were you ready for the year that was 2020? Nonetheless, there your association was, suddenly needing to switch to virtual engagement with members. But it’s really all about using digital technologies to create or modify business processes and customer experiences to meet changing business and market requirements.
Higher Logic
FEBRUARY 4, 2020
A cheer for 2020: ?? What do your members want? Here’s what else we know : You can reach and retain younger members by exceeding their expectations with a customized member experience that meets them where they are in their careers, and positions you to grow together. Where do they want it? When do they want it? [.Yesterday.].
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Reid All About it
MAY 29, 2020
Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. I wonder how PCMA and its attendees felt about the experience. Hear how two associations responded to 2020 challenges by looking at member data in fresh new ways.
Association Briefings
DECEMBER 19, 2020
The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. Creating these member experiences is one of the most complex challenges an association’s marketing team faces today. But what about zero-party data?
Reid All About it
MAY 7, 2021
Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. – How to Personalize 5 Must-Have Email Templates. Alyssa Peltier, Senior Event Marketing Manager, Cvent.
Reid All About it
MAY 14, 2021
Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.
Higher Logic
DECEMBER 19, 2019
Good news: Four association experts sat down to share their favorite trends and lessons learned from the newly rebranded ASAE Technology Exploration Conference (TEC) and their valuable conversation can help guide your association’s 2020 planning strategy for success. Liz Palm | Marketing Director, Protech Associates.
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