GrowthZone

APRIL 23, 2020

Intermedia : Free Video Conferencing (for all of 2020) and Pro Video Conferencing (until 2021). 90 days, until July 1, 2020. BirdEye : Free access to communicate with customers via text messages, website chat, and bulk text and email messages. 2 months, valid during the month of April 2020. Until June 30, 2020.

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Reid All About it

FEBRUARY 12, 2021

Hear from two event organizers who safely delivered hybrid events for their associations at the end of 2020: WISPA2020 hosted by the Wireless Internet Service Provider Association and the ICCA Congress 2020. Presenters: Harneet Singh, Director of Marketing, Preseem. Email Marketing Workshop. More info/register.

Revenue 370

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Nimble AMS

SEPTEMBER 20, 2021

Were you ready for the year that was 2020? But it’s really all about using digital technologies to create or modify business processes and customer experiences to meet changing business and market requirements. I can’t think of a time that the importance of digital transformation was more apparent than in 2020. Not likely.

How To 107

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Associations Now

JANUARY 13, 2020

Also: Tips to boost your email marketing efforts. Effective Email Marketing in 2020: Add a Personal Touch. Supercharge Your Email Marketing in 2020: 4 Tips – [link] #assnchat. — MemberClicks (@MemberClicks) January 13, 2020.

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Reid All About it

NOVEMBER 20, 2020

As we near the end of 2020, many are asking what events will look like in 2021 and beyond. 10 Online Association Community Leaders Discuss the Role of Community in 2020 (Association Chat). Let’s get ready to knock-off 2020’s business challenges and kick-off 2021 stronger than ever. Tue 11/24 at 11 a.m. –

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Associations Now

FEBRUARY 6, 2020

In a 2019 report on digital ad spending , the research firm eMarketer predicted that total spending on digital advertising will grow to $151 billion in 2020, making up 58.5 But what if your goal is to market your brand, rather than a product? In those cases, 55 percent of social marketers said they struggled with ROI.

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Reid All About it

MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Hear how two associations responded to 2020 challenges by looking at member data in fresh new ways. See how agile analytics can help guide your 2020 decisions.

San Diego 259

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Associations Now

JANUARY 8, 2020

A 2019 Campaign Monitor report reveals the latest email marketing trends. In a year when worldwide email open rates decreased, nonprofits bucked the trend. Nonprofits were behind only government organizations in email open rates last year. When should nonprofits send an email? 1 day for nonprofit emails,” he wrote.

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Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Host: ASAE Marketing Professionals Community. More info/register.

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Association Briefings

DECEMBER 19, 2020

The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. Creating these member experiences is one of the most complex challenges an association’s marketing team faces today. Member data is the most valuable asset of any association.

Marketing 52

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Associations Now

APRIL 28, 2020

With other forms of traffic, such as social media and email marketing, coming with potentially large added costs, SEO is gaining momentum for some organizations with lower budgets. The report also found 63 percent of marketers believed SEO would become more important in 2020. Even in a time of cuts, SEO still matters.

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Association Success

NOVEMBER 17, 2020

Unless your association adopts modern digital marketing tactics, you’ll risk being lost in the shuffle. . Craft an engaging email newsletter. Email marketing is one of the most engaging forms of content your association can publish. Bloggers publish at least 70 million posts each month — and that’s just on WordPress.

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Association Briefings

MARCH 30, 2021

These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. Digital elitists have tried to “kill” email since 2009. reaching 277.7 of the U.S. population.

Communications 52

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Achieve

MARCH 2, 2022

Online giving grew 21 percent in 2020, and it continues to grow substantially year after year. Email marketing campaigns One of the best ways to reach your supporters is through a message in their email inbox. Organizations see about a 40 dollar return for every one dollar spent on email marketing.

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Multiview

SEPTEMBER 1, 2022

For instance, according to 2022 Membership Marketing Benchmarking Report , associations saw a drastic decline in membership in 2021 due to the pandemic and recession. In fact, 38% of associations reported an increase in membership during 2021 which is up from 26% in 2020 according to the report.

Strategy 52

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Association Briefings

AUGUST 23, 2021

Although traditional revenue streams are starting to come back, associations spent most of 2020 creating and innovating non-dues revenue (NDR) programs to stay afloat. Email Newsletters Email’s reign is more powerful than ever thanks to a couple of recent events in the digital marketing space. In 2020, over , 3.6

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GrowthZone

JUNE 21, 2021

Marketing automation. Personify subsequently acquired MemberClicks in December 2020. Email marketing. FEATURES: Marketing. Email marketing. E-marketing. Online payment processing. Mobile credit card processing. Financial reporting. Fundraising. Online store/e-commerce. Sponsorship management.

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Associations Now

APRIL 6, 2020

— Amanda Kaiser (@SmoothThePath) April 3, 2020. An email list is one of the most crucial elements of email marketing, says Christeen Paul on the Nonprofit Hub blog. link] #ASAE pic.twitter.com/oGogCVw4g5. In the past, we provided the physical space and the setting,” she says. Other Links of Note.

Email Marketing 113

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Higher Logic

FEBRUARY 4, 2020

A cheer for 2020: ?? Your online community, AMS, CMS, marketing platform, and other tools should all be integrated and have the ability to talk to each other, passing data back and forth to make your strategy more robust and cohesive. Tip: Use marketing automation to improve targeted communications. What do your members want?

Communications 287

Communications Tips Content Tools 287

Associations Now

APRIL 24, 2020

Also: Boost your email-marketing efforts with landing pages. In today’s work environment, it’s easy to get overwhelmed by the constant emails, messages, and calls that come your way. Lead Your Audience From Email to Landing Page. — The eMail Guide (@theeMailguide) April 22, 2020.

Products 102

Products Newsletter Email Marketing Recruiting 102

Association Success

OCTOBER 28, 2020

In short, if you have a business that markets to people in the EU, the GDPR applies to you. The California Consumer Privacy Act (CCPA), went into effect January 1, 2020, and is yet another piece of legislation drafted to protect consumer privacy. Don’t forget to personalize your email. Invalid emails. Misspelled emails.

California 78

California Newsletter Software Revenue 78

Associations Now

JANUARY 16, 2020

— The Moery Company (@TheMoeryCompany) January 15, 2020. Getting attention in the digital space isn’t just about a few email marketing campaigns or the occasional newsletter. What will affect events in 2020? Here's one way to do it: [link] #associationhustle #assnchat #associations #associationmanagement.

Newsletter 59

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Associations Now

APRIL 10, 2020

Also: A quality digital marketing campaign starts with good data and information. Steps to Digital Marketing Success. 7 secrets to digital marketing success. link] #marketing #digitalmarketing #gulo #assnchat. — Gulo (@gulorocks) April 9, 2020. New Gulo blog post ready for you. You know all seven?

Email Marketing 52

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Association TRENDS

JUNE 30, 2020

An AMS not only assists with making data management simple and easy to do, but it also integrates with other facets of your organization, like your website, email marketing, event registration, etc. Association TRENDS knows how important this is and that’s why we are hosting AMS Fest virtually July 29-31, 2020.

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Reid All About it

MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. – How to Personalize 5 Must-Have Email Templates. Alyssa Peltier, Senior Event Marketing Manager, Cvent.

Technology 370

Technology St. Louis Strategy Products 370

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

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St. Louis Technology Strategy Conference 341

Association Success

MAY 27, 2019

It can be linked to an online calendar, as well as email marketing programs. Although this solution does not offer all of the features that are available with most of the other programs, it does serve many of the same functions.

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Reid All About it

APRIL 23, 2021

Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. Emerging from 2020 with a Professional Growth Mindset: How to Approach your Learning Journey in 2021. – How to Personalize 5 Must-Have Email Templates.

Revenue 370

Revenue Strategy Content Education 370

Reid All About it

SEPTEMBER 10, 2021

see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. Keep Your Eye on the Outcomes: How Results-Oriented Marketers Plan, Execute, and Measure Effective Marketing Campaigns. 30 Email Tips in 30 Minutes.

Strategy 195

Strategy Content Education Tips 195

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

Newsletter 52

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MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

Newsletter 52

Newsletter Tips eBook Content 52

Disciple Media

DECEMBER 6, 2023

Integration capabilities: A platform that seamlessly integrates with other tools (like CRM systems, marketing tools, and content management systems) provides a more cohesive experience and helps you streamline your business. Robust marketing capabilities: Kajabi excels in providing comprehensive marketing solutions.

Course 36

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MemberClicks

MAY 17, 2022

In this guide, we’ll review everything you need to know about association management systems, from top benefits to the best solution on the market. For example, since your email marketing platform integrates with your membership database, you can automate email messages to the existing audiences in your database.

System 52

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Achieve

SEPTEMBER 8, 2020

Heading into 2020, nonprofit fundraisers had solidified their fundraising calendars and were on track to achieving ambitious revenue goals. Optimize your digital marketing strategies. Tip #2: Optimize your digital marketing strategies. Design a conversion-optimized donation page. Research trends in event technology. .

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Fonteva

FEBRUARY 9, 2021

With many of your member engagements now happening virtually (thanks, 2020), having a comprehensive management solution is even more crucial, especially if you want your members to have the tools they need to engage with your offerings and each other. Email marketing and communication.

Member Engagement 98

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Reid All About it

NOVEMBER 8, 2019

The weekly list of free educational events and resources for the association community… The digitalNow 2020 call for presentations is open. WBT Systems describes how higher ed is now competing with associations in the lifelong learning market. Hear about the latest trends in social media marketing and how they affect nonprofits.

Social Media 39

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Reid All About it

MAY 20, 2022

With the average email open rate—across all industries—hovering between 16-20%, it’s time to adopt new strategies and tactics to reach your audiences. Learn several ways you can do more with email and how ads and marketing automation tools can work together to support, enhance, and complement your email marketing efforts.

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