Associations Now

JANUARY 27, 2020

With a new decade underway, here are content marketing ideas to help you stay ahead of the association pack. I thought it would be helpful to share the ways your peers plan to showcase their brands in 2020. In recent years, few aspects of marketing have drawn more advocates yet also sparked more debate than personalization.

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YourMembership

OCTOBER 30, 2019

The post Skyrocket your association’s revenue through your member education program in 2020 appeared first on YourMembership. According to the 2018 Member Education and Career Development Report, 85 percent of members look to associations for professional development opportunities.

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YourMembership

OCTOBER 10, 2019

The post Your 2020 guide to setting pricing for your association’s educational content appeared first on YourMembership. With the new year quickly approaching, here’s a look at some strategic pricing practices you should be thinking about. How you price your content can make a.

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Association Adviser

JANUARY 15, 2020

Executives from Naylor, the Futures Industry Association & the Urban Land Institute discuss how they're meeting the top marketing challenges for associations in the 20s. The post Survey Says: Top Marketing Challenges for Associations in 2020 and Beyond appeared first on Association Adviser.

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YourMembership

DECEMBER 21, 2019

Make 2020 the year you take your membership management to the next level. The post 4 tips to streamline your small association in 2020 ? It’s time to move beyond disparate systems, limiting spreadsheets, and time-consuming processes. Here’s how. Your association may be small. Having a solid system in place to manage your.

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Tips Membership Management System Process 150

SBI

FEBRUARY 3, 2021

Considering all of the challenges and hardship that came in 2020, you might question our decision to want to look back on it. Now, 2020 is over and we can exhale a small sigh of relief. The American Academy of Oral Medicine 2020 Annual Conference and 75 th Anniversary Celebration were canceled due to COVID-19.

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GrowthZone

JANUARY 14, 2020

If you want 2020 to be the year you adjust member benefits, we have some ideas for you. Member organizations in 2020 need to focus on giving members what they want (e.g., It’s the ideal marketing piece to engage prospective members. In 2020, you need to consider the member experience. Here’s to an amazing 2020.

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Membership Marketing

JANUARY 13, 2020

The opportunity to participate in the 2020 Membership Marketing Benchmarking Report is now available. Thanks in advance or being a part of the 2020 Membership Marketing Benchmarking Report. The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc.

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InternetAssociation

JANUARY 14, 2021

This year’s Notorious Markets report includes language highlighting that e-commerce platforms have invested significant time and resources to combat this problem and have developed innovative tools and processes along the way.”. ###.

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Protech

OCTOBER 6, 2020

By Liz Palm, Marketing Director. Look no further for this type of model than the record-breaking event experience at ASAE’s 2020 virtual Annual Meeting & Expo. Following ASAE’s Marketing, Membership & Communications conference this year, content was only accessible for 30 days after the event. .

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Wild Apricot

JANUARY 2, 2020

In the December newsletter you'll learn about the updated navigation menu, find extra support for using the new email editor and info on the upcoming webinar about marketing.

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Wild Apricot

FEBRUARY 5, 2020

In the market for church management software? Find out which one best fits your church, what features to look for, and which ones have the best price.

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Software Price Marketing 226

Associations Now

NOVEMBER 17, 2019

Consumers are really conscious about what is authentic,” says Clarisse Charot, Sales Director France, CWT Meetings & Events in the company’s 2020 meeting trends report. In 2020, attendees will expect opportunities for authentic connection with peers beyond small-talk and card exchanges in ballrooms.

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Eplys

JANUARY 8, 2020

Here are three tips for upping your email marketing game in 2020: It goes directly to your audience, is easy to consume, and inspires immediate action. That said, there are a few things you can (and should!) do to stand out from the pack.

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Tips Marketing Email Marketing Tools 52

AssociationChat

AUGUST 13, 2020

Originally slated to take place in Las Vegas, the 2020 ASAE Annual Meeting had to change plans due to ongoing problems with COVID-19. The conference garnered 14,108 association professionals, consultants, and industry partners registered for the meeting taking place August 10-12, 2020, with 71 percent of those being first-time attendees.

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Associations Now

DECEMBER 11, 2019

In a variety of fields—from offbeat holidays to federal events to rising supplements—2020 is going to be a major point of change and attention. And 2020 is by no means an exception. Elections, of course, aren’t the only periodic process that government bodies—and, by extension, associations and nonprofits—will be focused on in 2020.

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Associations Now

JANUARY 3, 2020

If you’re going to fight the threats that the internet has to offer in 2020, you’re going to have to get a little more creative. We fully expect cybergangs and cybercriminal organizations will organize and attempt fewer technical cyberattacks, like malware, starting early in 2020,” Najarian told the outlet. You’re going to need it.

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System Examples Technology Marketing 90

Association Adviser

DECEMBER 16, 2019

With the goal of a more inclusive membership experience for all in mind, here are three trends associations should focus on in 2020. The post 3 Trends Associations Should Focus on in 2020 appeared first on Association Adviser.

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Mariner Management

JANUARY 14, 2020

The 2020 Census has been in the news for many reasons. They have been working hard to promote participation in the 2020 census. The post Chapters Impacting the 2020 Census appeared first on Mariner Marketing & Management, LLC. Many are talking about. And some are taking that talk to action. In 2010, the U.S.

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Membership Marketing

JANUARY 2, 2020

Based on my client interactions this past year and our ongoing benchmarking research with a thousand associations here are the trends that I think will impact membership marketing in the year ahead. Digital Marketing – The use of online paid digital marketing (including Facebook, Google, and LinkedIn) will continue to grow in 2020.

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Higher Logic

OCTOBER 21, 2020

Get tips from the 2020 Membership Marketing Benchmark Report. The post 3 Ways to Improve Your Association’s Membership Acquisition Strategy appeared first on Higher Logic. How can your association reach potential members + convince them to join? Email campaigns? Virtual events?

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AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. The 2020 competition received 189 submissions across 15 categories, including a new category for digital content.

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Mariner Management

DECEMBER 26, 2019

As you peruse, just maybe there is a tip or strategy for 2020. What will 2020 bring for your chapters and for your team? The post Chapters in 2019, Looking ahead to 2020 appeared first on Mariner Marketing & Management, LLC. In case you missed some, here a few articles worth a look (or maybe a second look).

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Higher Logic

AUGUST 20, 2020

Marketing General’s 2020 Membership Marketing Benchmarking Report reveals fascinating statistics on why members don’t renew their association membership. The post Membership Renewal Strategy: The Top 6 Reasons Your Members Don’t Renew appeared first on Higher Logic.

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Association Adviser

MAY 5, 2020

3 important reasons to participate in the 2020 Association Communications Benchmarking Survey. The post Help Set a Course for the Future: Take the 2020 Association Communications Benchmarking Survey appeared first on Association Adviser. Another day, another organization asking you to take a survey.

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Velvet Chainsaw

SEPTEMBER 22, 2020

How smart marketing increased registration dramatically within the last two weeks of the event. The post [WEBINAR] What a Difference Strategy Makes: Behind the Scenes of American Psychological Association’s 2020 Virtual appeared first on Velvet Chainsaw. Why threading their content throughout each day made sense for their audience.

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Association Success

DECEMBER 24, 2019

Before association industry professionals check out for the holidays, they’re making their plans for 2020 and checking them twice. . Source: Chapter Benchmarking Report from BillHighway and Mariner Management and Marketing. The post 8 numbers you should know for 2020 appeared first on AssociationSuccess.org.

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Discount millennials Member Engagement Report 94

Associations Now

NOVEMBER 19, 2019

In fact, according to a recent study from Zazzle Media , 97 percent of marketers agreed that SEO was a key part of their marketing strategy. The post 3 SEO Practices to Guide Your Strategy in 2020 appeared first on Associations Now. More organizations than ever think that search engine optimization matters.

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Strategy Report Team Marketing 106

Achurch

AUGUST 5, 2020

On April 2, 2020, BIO, the world’s largest biotechnology organization, decided they had to take their International Convention virtual, and on June 8, 2020 they pulled it off. Upon reflection, successfully assisting in the execution of BIO Digital 2020 may have been his biggest challenge to date. How did they do it?

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Associations Now

DECEMBER 18, 2019

Think of it as the anti-resolution: Rather than committing to do something new in 2020, you make a promise that, with the turn of the calendar, you’ll finally let something go. Vice President of Membership and Marketing, National Association of RV Parks and Campgrounds (ARVC). Heck, I know what I am doing! Breathe … you got it!

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Michigan America Products Report 78

Membersuite

AUGUST 23, 2023

1: Offer a solid, relevant membership value proposition Marketing goes nowhere if you’re not offering what Gen Z wants and needs at a price they can afford. Market research will tell you what benefits they value—and they may differ from the benefits other generations value. They can scroll through and digest content in seconds.

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Strategy Marketing Video Social Media 78

Associations Now

OCTOBER 23, 2019

Come 2020, sustainability will be more important to events than ever before, according to CWT Meetings & Events’ M&E 2020 Future Trends Report. Looking for a new marketing strategy? The post Daily Buzz: 2020’s Big Meetings Trend? Here’s another thing to add to the to-do list: Look into green initiatives.

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Mariner Management

DECEMBER 17, 2019

Is 2020 the year to try harder and finally “fix” your chapters? If we didn’t have chapters and were creating them, would we follow the playbook written in the 1960s or the playbook for the 2020s? The post Try Harder or Try Different: 2020 Resolution for Chapters appeared first on Mariner Marketing & Management, LLC.

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Marketing 62

Multiview

NOVEMBER 3, 2020

Over the… The post The 2020 Membership Detour: Resetting Recruitment for the Future appeared first on MultiView. Membership is, of course, the literal lifeblood of an association. After all, that’s why they’re called “membership organizations.”

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Associations Now

JANUARY 30, 2020

A new Eventbrite report makes the case for embracing experiential marketing tactics in 2020 to grow your audience and get noticed. Earlier this week, I got a copy of Eventbrite’s Event Trends Report 2020. The report listed four: content marketing, video, public relations, and experiential marketing.

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Marketing Report Maine Survey 106

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. You’d think virtual events would be #1 on every “top posts of 2020” list. Kim Moutsos, Content Marketing Institute ).

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Innovation Las Vegas Communications Education 359

Membership Marketing

AUGUST 3, 2022

Here are some of our top findings on what drives membership growth from the 2022 Membership Marketing Benchmarking Report. Demonstrating a continued upswing, 53% of associations believe their value proposition to be compelling or very compelling (up from 52% in 2021 and 48% in 2020).

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