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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. You’d think virtual events would be #1 on every “top posts of 2020” list. Kim Moutsos, Content Marketing Institute ).

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NOVEMBER 20, 2019

After years of a tight job market, with record unemployment, a new report indicates subtle shifts are occurring. While the market looks good for most sectors, nonprofits plan to hire fewer people, and a certain skill set is highly sought. Even still, a robust job market means more turnover and more time spent training new employees.

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OCTOBER 9, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). marketing and communication professional. 2020 has provided challenges no one ever expected, let alone budgeted for.

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Associations Now

APRIL 2, 2020

Having trouble recruiting the right candidates? When it’s time to recruit, hire, and onboard, the most common approaches are routine and rote, prone to misjudgment and error,” says Whitney Johnson in Harvard Business Review. — MemberClicks (@MemberClicks) March 24, 2020. Looking to outsource your marketing efforts?

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Membership Marketing

AUGUST 10, 2020

It is my pleasure to announce the release of the 12 th edition of the Membership Marketing Benchmarking Report. Each year the goal of the report is to help associations better understand what is working in membership recruitment, engagement, and retention. What are the most effective marketing channels for recruitment and renewal?

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Reid All About it

SEPTEMBER 4, 2020

In their second annual research report, Speak Up 2020: Redesigning Tech Conferences with Women in Mind , Ensono examines how unconscious bias in conference design affects the experience of women attendees and speakers, particularly women of color. Looking for job advice from an executive recruiter? Bias in conferences. Host: PCMA.

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Membership Marketing

MAY 13, 2020

For over a decade the Membership Marketing Benchmarking Report has captured association membership best practices and statistics. Using these past results as a guide it is likely that in 2020 many associations will see a dip in their renewal rates and total membership. Membership renewals were also a challenge.

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Reid All About it

FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr. Host: PCMA.

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Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. Recruitment – The report highlights associations use a wide variety of channels to add new members.

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Reid All About it

NOVEMBER 20, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. As we near the end of 2020, many are asking what events will look like in 2021 and beyond. 10 Online Association Community Leaders Discuss the Role of Community in 2020 (Association Chat). More info/register.

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Associations Now

MAY 24, 2023

Since 2020, the National Fastpitch Coaches Association has collaborated with collegiate and high school coaching associations nationwide on joint membership initiatives. Our members are softball coaches of all levels from youth T-ball coaches to professional softball coaches,” said Saralyn Campbell, NFCA marketing manager.

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AMG

DECEMBER 14, 2019

2020 is approaching and if your board has not had your end of year meeting or planning meeting for next year, these 7 items should be factored into your agenda planning meeting. Here are 7 items your HOA Board should focus on as part of your plan for the community in 2020.

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Reid All About it

FEBRUARY 12, 2021

Hear from two event organizers who safely delivered hybrid events for their associations at the end of 2020: WISPA2020 hosted by the Wireless Internet Service Provider Association and the ICCA Congress 2020. Presenters: Harneet Singh, Director of Marketing, Preseem. More info/register. Host: EventMobi. Fri 2/12 at 3:45 p.m.

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Reid All About it

JANUARY 10, 2020

Quick hits before we get to the list of this week’s free education: Lots of useful advice here: 20 of the best SEO tips for keyword rankings and Google in 2020. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. 2020 eLearning Formats. Elise Dopson, Databox ).

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Reid All About it

FEBRUARY 19, 2021

Membership recruitment. I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. Host: American Marketing Association. Quick hits.

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Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic.

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NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Fri 11/6 at 10 a.m.* – 2020 Election’s Impact on Associations (NYSAE Engagement Lounge). Innovation and membership growth. I’ll be happy to feature it as long as it’s not too product-centric.

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Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

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Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. The seven biggest mistakes in membership recruitment. The State of Association Marketing.

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Reid All About it

SEPTEMBER 11, 2020

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Paulina Curto, Senior Marketing Manager at Cvent.

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Associations Now

JANUARY 10, 2020

The Los Angeles Tourism & Convention Board has recruited Henry Rollins to host a five-part video series about the city, Pitchfork reports. Yet Rollins’ involvement has already garnered attention for the tourism marketing organization in unusual places. — Deirdre Reid, CAE (@deirdrereid) January 9, 2020.

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CMA Solutions

NOVEMBER 17, 2022

When it comes to marketing, plenty of things have changed in a short amount of time. In 2023, we will see more inclusion in all forms of marketing, especially advertising. Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. Now, it’s marketing in general.

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Reid All About it

NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Online learning. CEO pandemic insights.

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Reid All About it

JANUARY 22, 2021

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Marketing Automation & Technology Systems Demo Day. Sponsorships.

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Reid All About it

JANUARY 8, 2021

Jodi Harris, Content Marketing Institute ). 20 striking findings from 2020. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Amy Gitchell, Marketing Specialist, GrowthZone AMS. Shira Lotzar, Career Coach and Recruiter, Purposeful Hire. Ann Handley ).

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Membership Marketing

JULY 21, 2021

These are some of the findings in the recently released 2021 Membership Marketing Benchmarking Report. On top of membership challenges, 80% of associations say that their annual in-person meeting was canceled or postponed in 2020. One of the most critical factors was continuing membership recruitment efforts.

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Associations Now

FEBRUARY 19, 2020

Use industry standards to inform your organization’s goals and decisions in 2020. To help you find out, Wild Apricot’s Tatiana Morand breaks down nonprofit trends to look out for as your organization develops its marketing, tech, and leadership strategies for 2020. When it comes to marketing, make communications personal.

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Associations Now

JANUARY 3, 2020

Also: How to recruit top talent to your organization. How to Win the War for Talent in 2020 | by @DebbyCarreau [link]. — Entrepreneur (@Entrepreneur) January 3, 2020. Your employer brand is how you market to prospective employees,” Carreau says. “Be Use event crowdsourcing to create your meeting agenda.

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SEPTEMBER 25, 2020

At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Marketing Manager, Aptify. Dawn DiLorenzo, Director of Marketing, Web Scribble.

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JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Although Elizabeth Merritt wrote this article for the museum community in 2019, it’s applicable to the association community in 2020. Going Virtual: The VMAE Summit 2020 Success Story.

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Reid All About it

DECEMBER 18, 2020

Welcome to the last Association Brain Food of 2020. Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. I love German Christmas markets. The weekly list of free educational events and resources for the association community….

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Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

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Blue Sky eLearn

OCTOBER 19, 2020

If you can only focus on either recruitment or retention, it’s more cost-effective and beneficial to focus on the latter. However, that doesn’t mean you forget recruitment efforts altogether! Jake Fabbri is the Vice President of Marketing at Fonteva with over 18 years of experience working in marketing management.

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NOVEMBER 29, 2019

Pawlucy at MultiBriefs shares ten things associations should start and stop doing in 2020. When you recruit members, you’re inviting them to your organization’s “party.” Demystifying Event Marketing. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent. Ellen Smoley, Growth Marketing Specialist, atEvent.

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Associations Now

DECEMBER 11, 2019

Whether it’s boosting your recruitment marketing or introducing your team to AI-powered machines, there are a lot of HR trends to keep an eye on for next year. Marketing gets a starring role in recruitment. Here are a few that could affect your organization. In fact, he argues, it’s an imperative.

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Reid All About it

SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. More info/register.

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Reid All About it

DECEMBER 4, 2020

Two sessions: Respond, Don’t React: How This Simple Change Can Make All the Difference, and How to Create an Integrated, Multi-Channel Event Marketing Plan. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Real Talk: What I Wish I Knew in March 2020. Host: ASAE.

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