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Association Brain Food: 5.19.23

Reid All About it

Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content. Politicians want to beat up on social media platforms because people are saps, but what are the downstream effects? .* – Do This, Not That!

Strategy 195
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Shop With Purpose: A Guide to Online Shopping Fundraisers

NXUnite

billion customers are expected to make at least one online purchase sometime in 2023. They mean that, in your search for innovative fundraising strategies to engage your organization’s supporters and boost your revenue generation, you should consider tapping into the power of online shopping!

Revenue 130
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Membership Directory: Why Your Organization Needs One & How to Create One

EventMobi: Association Events

In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. No matter what type it is, your membership directory makes it easy for members to find others’ contact info, like phone numbers, email addresses, or social media accounts.

Directory 147
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Best Membership Website Builders for 2023

MemberClicks

Member community tools including a membership directory, event calendar, and social media integration to share opportunities and events with all members. Social media post creation using the Over app to engage and impress followers with a high-quality marketing campaign.

Price 52
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5 myths to avoid when marketing for associations

MultiBriefs

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy.

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6 Reasons Why an Enewsletter is a Must-Have for an Association’s Communication Plan

Association Briefings

You can thank a couple of recent events for the uptick in the importance of email marketing. Brand marketers, agency execs and email marketing experts say email marketing will reap the benefits of the decision, even though the cookie removal has been delayed until late 2023. reaching 277.7

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Your Guide to Building a Membership Marketing Strategy: Tips for 2023 and Beyond

MemberClicks

To articulate your value proposition to current and prospective members, you need to build a membership marketing strategy to spread the word. Targeted marketing for your association can help you reach and connect with new members, as well as better engage your current ones. But that’s where a marketing plan can help.