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Association Brain Food: 4.12.24

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Member recruitment. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. AI Unleashed: Elevating Association Performance and Engagement Learn how two associations built and deployed AI to further the member experience. Fri 4/12 at 4 p.m. 1 CAE credit.

Revenue 256
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Association Brain Food: 7.21.23

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Member education. But TopClass LMS/WBT Systems describes ten skills your members need to learn right now. Hear how to audit your current customer and member journeys, how to determine where the pain points are, ways to use design to make an experience intuitive and smooth, how crossing systems (e.g.,

Atlanta 195
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Association Brain Food Weekly: 1.15.21

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The deadline for ASAE members to apply for a judge spot is February 9, 2021. WBT Systems says we aren’t going back to normal , and to think otherwise is magical thinking. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Forget “normal.” More info/register.

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Association Brain Food: 1.26.24

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Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Hear about key trends concerning digital transformation and technology, event models, member experience personalization, and evolving membership models. More info/register.

Survey 256
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Association Brain Food: 10.6.23

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Based on conversations with young members, former members, and never-members from multiple industries, Michelle Maher of Highland describes why young professionals are engaging digital channels instead of associations and the unique value they seek from associations. Next gen membership #2. More info/register. CMP credit.

Revenue 256
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Association Brain Food: 12.1.23

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Member recruitment. To attract young members , you must recruit in ways that make sense to them. At The Free Press, venture capitalist Katherine Boyle describes how a dynamic vision can win the fight for America , instead of “letting doomsayers, technophobes, and neurotics undermine it from the inside.”

Arlington 266
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Association Brain Food: 9.1.23

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This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Calvin will lead us in conversation on creating authentic growth with diverse communities, building bridge networks and systems of inclusion, and using story to create equity and common connection.

Revenue 227