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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

.orgSource

Associations revolve around relationships, but the shape of those connections has changed. The association value proposition should be revised to meet the moment. It is still possible to create that community, but on a smaller scale. Trust is tied to value. Stay tuned for Sharon’s analysis of the dialogue.

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Plexus Consulting Group?: How to Define Success?

Plexus Consulting

The beginning of each year is often a time of analysis and planning for many non-profit organizations. These questions raise the issue of how your association defines success. Thereafter communicate, communicate, and communicate. So, what does your association value most? Monday, December 19, 2011.

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What Political Polarization Tells Us About Membership Marketing

Associations Now

Our inability—or unwillingness—to craft arguments that appeal to opposing moral beliefs contributes to a polarized public, and it may shed light on why we struggle to sell nonmembers on joining associations. By just about any analysis of American politics, we are a deeply polarized society. How to dig deeper?

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Association Brain Food: 2.24.23

Reid All About it

Hear about reliability, validity, psychometric scaling, item analysis, psychometric modeling, and the impact of certification on job performance. Association Chat Open Forum This month’s forum will focus on the association value proposition and why people are chatting lately about the need for business model change.