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Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement [Case Study]

Higher Logic

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. Additional data includes community membership and discussion content for text analysis.

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Association Brain Food: 8.9.24

Reid All About it

.* – Why Strategic Planning Fails and A New Approach Hear the common reasons traditional strategic planning fails and a new way of looking at strategic planning that starts with a data-driven analysis. Hear insights on leveraging behavioral science to drive better customer engagement and conversion rates. More info/register.

Cleveland 265
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Association Brain Food: 5.12.23

Reid All About it

Current Trends in Policy and Politics Hear the latest quarterly analysis of trends in policy and politics. Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. No plan, no progress. Good listens I love listening to smart people having interesting conversations.

Chicago 200
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Association Brain Food Weekly: 6.2.17

Reid All About it

2017 Key Performance Benchmarks: Email vs. Automation. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation. Learn what you can add to your website today to help attract and convert more members. Tue 6/6 at 2 p.m. Host: ASAE.

Raleigh 150
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Association Brain Food Weekly: 7.9.21

Reid All About it

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. Member Engagement in 2021: How Associations are Navigating Engagement in the Post-Pandemic Environment. Makes more sense now.

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Association Brain Food: 9.20.24

Reid All About it

Communication Audits, Analysis & Answers Conducting a communication audit of emails, websites, social media pages and other tools is an important exercise to ensure that your organization presents itself in a positive, on-brand voice. Host: Sinch Email Wed 9/25 at 12 p.m. to 1:30 p.m. More info/register. 1 CAE credit.

LMS 259
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Association Brain Food Weekly: 5.11.18

Reid All About it

Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint. Learn proven email marketing strategies for your live and digital events: generating awareness and registration, nurturing for attendance, and helpful follow-up communications that leave attendees wanting more. Tue 5/15 at 1 p.m. 1 CAE credit.

DC 30