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AARC Brings Back 800 Lapsed Members with Automated Win-Back Campaign [Case Study]

Higher Logic

Read about how AARC automated their online community for better member engagement. First step: evaluate the triggers members said contributed to their initial decision to join and analyze feedback data from previous lapsed members to understand potential reasons for not renewing.

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Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement [Case Study]

Higher Logic

There was no clear way to track retention, understand satisfaction, or analyze member engagement. ASAE partnered with Association Analytics to integrate all data into a consolidated architecture for analysis. Additional data includes community membership and discussion content for text analysis.

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3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

This century-old association made a commitment to online community and data analysis, embracing new tech along the way. Now, their integrating activity tracking and data collection tool enables AACSB to: Enhance the connection between their engagement platform and association management software (AMS). Mobile Apps. billion by 2023.

Revenue 211
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Three benefits of developing thought leadership content at your association

Nimble AMS

When you develop quality content, you become a spokesperson for your association members, engaging them through relevant research, opinion articles, case studies, and industry analysis. As a result of your thought leadership efforts, you’ll see an increase in member engagement and retention.

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Association Brain Food: 2.23.24

Reid All About it

Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Check out Amanda Lea Kaiser’s answers to a question from a Member Engagement Lab participant. Webinar latecomers. 1 CAE credit. More info/register. Thu 2/29 from 1 to 2:30 p.m.

DC 261
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Association Brain Food: 12.8.23

Reid All About it

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Bulletin describes how a member app helps you nurture member engagement. Member retention. Explore practical tips and strategies to initiate your data hygiene journey.

Strategy 272
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Association Brain Food: 3.1.24

Reid All About it

In a world of intense technology change, this ancient story framework can guide us to effective member engagement and communications. Delve into an array of AI marketing tools, from SEO optimization using NLP for enhanced semantic analysis and search volume insights, to email tools that optimize content curation. 1 CAE credit.

Education 256