Analysis Email Marketing Marketing Newsletter 
Associations Now
MARCH 12, 2024
Higher Logic’s analysis of more than 2 billion messages showed the advantages of moving beyond email blasts. Associations have more opportunities than ever to engage with their communities via email, though challenges remain in terms of personalization, targeting, and data security.
MemberClicks
NOVEMBER 16, 2021
As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. 10 Membership Newsletter Best Practices.
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MemberClicks
NOVEMBER 16, 2021
As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. 10 Membership Newsletter Best Practices.
Reid All About it
MAY 12, 2023
The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. Learning business. Membership tiers. But do you?
Association Success
NOVEMBER 10, 2020
If you’re feeling stuck, read on for inspiration you can use for seven key marketing channels. Effective social media marketing will spark conversation not just among your followers, but within your industry. Essential email newsletters. Email marketing is one of the most effective digital marketing channels available.
Associations Now
SEPTEMBER 3, 2019
An analysis from the marketing firm GetResponse found open and click rates surged when just one message was sent per week. The report also found that the first hour after an email is sent is key. Marketers that send one newsletter have an average open rate of 33.4 percent when a second email is added.
Higher Logic
OCTOBER 24, 2018
I’m not here to tell you exactly what the best email design is (that’s pretty subjective anyway), but I am here to strengthen your knowledge of the basics with critical tips and inspiration based on my experience as an email marketer in the association and B2B demand generation world.
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