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Do you know what your members "biggest need" is? It should be your biggest asset!
Experts in Membership Marketing
JANUARY 12, 2010
I am reading the 1/10 issue of ASAE's Associations Now and came upon an article (pg 24 if you are so inclined) entitled "Tune In to Your Members' Wavelength" by Tracy Krughoff, Director of Event Communications at the Biotechnology Industry Organization here in D.C. That's what Tracy's article just gave me. So here it is.
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